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Every brand,
A to Z.

The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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A
Alphalete Athletics

Alphalete Athletics specializes in creating high-quality fitness apparel for performance and lifestyle. They pay meticulous attention to details, selecting rich colors and comfortable yet stylish cuts. Alphalete Athletics products are tailor-made with the wearer's confidence in mind, undergoing months of design perfection to ensure comfort in every step. The brand is a manifestation of its founder’s commitment to promoting an active lifestyle and fashionable fitness wear.

B
Bala

Bala is a design led fitness accessories brand, known for making bala bangles, which are sleek wrist and ankle weights designed to help you stay fit and active. Bala fuses fashion with fitness accessories, bringing fresh and chic designs to a traditionally masculine product category. They have a variety of pastel colors and designs to choose from.

C
color

At Color, we believe consumer genomics technologies should be used to improve healthcare for everyone. To bring together the necessary elements to realize this vision, Color combines our large scale computing infrastructure with health technologies like COVID-19, a genomic evaluation system capable of analyzing 1000s of genes simultaneously.

E
embark

Embark is your dog's DNA connection. We help you understand the ancestry, health and traits that are part of your pup's DNA to keep them happy and healthy. Then we provide resources that make it fun and easy to learn about your dog's special needs based on this information.

F
FightCamp

FightCamp is home fitness reinvented to deliver unprecedented intensity to your workout. This live interactive boxing class is the first of its kind available on mobile and set to revolutionize how everyone trains, combining fresh design with engaging motion-capture technology.

Futura Genetics

Futura Genetics Free Personal DNA Test will give you a detailed report on your predisposition for 28 most common diseases including Cancer, Alzheimer, Obesity, and many more. It is done with special scientific method and your DNA samples are processed in accredited laboratories.

G
Gaiam

As an innovator of premium yoga mats, yoga props, yoga clothing, and yoga accessories since 1992, Gaiam strives to bring you the tools you need to aid in your overall health and wellness. Designed for comfort and versatility, our selection of eco-friendly indoor/outdoor blankets are perfect to aid in a gentle post-yoga cool down. All of our products are thoroughly tested by both professional and everyday users alike. Gaiam's products will help you discover your inner strength and balance.

H
Helix

Helix is a consumer genomics company built on the belief that every person has the right to understand their DNA and have access to the tools that can help them gain insight into their health, ancestry and heritage.

L
Lit Method

Lit Method is a Los Angeles-based sporting goods brand founded in 2015 by Justin Norris and Taylor Gainor. They specialize in low-impact training, offering a patent-pending rower, membership plans, virtual classes, and workout accessories. With celebrity endorsements and features in publications like the Los Angeles Times, Byrdie, and PopSugar, Lit Method is a convenient way to stay fit indoors.

P
Peloton

Peloton is the world's first-ever indoor cycling bike that brings you high-energy group fitness classes, from the convenience of your own home. Peloton's unique design combines high-performance technology with our immersive video content and engaging community to make every workout more fun and effective. And with unlimited live and on-demand streaming, it's a never-ending challenge that lets you push yourself—and change your life.

P.Volve

P.volve is an all-access digital platform that includes online streaming, mobile applications, fitness class schedule, equipment sales and more. P.volve offers a complete experience for home or commercial fitness use including the best in innovative training equipment, apparel and content to deliver the ultimate training experience.

R
Rtic

With a RTIC cooler, you can be confident your food and drinks will stay colder longer. The extra thick insulated walls and raised lid design keep ice for days and allows for full-size ice to fit so you can pack more. Our combination of quality and value make RTIC the leader in low cost, high quality performance when it comes to Coolers.

Rumpl Blanket

Rumpl is an outdoor lifestyle brand that creates sustainably made, water-resistant, light, and portable blankets, towels, ponchos, and pillowcases. Founded in 2014 by Nick Polinko and Wylie Robinson, Rumpl is committed to providing comfort and durability to its customers, and is part of the 1% For the Planet organization.

Run Gum

Run Gum is the perfect pick-me-up for athletes and busy individuals who need a boost. With a team of experts, their performance-enhancing chewing gum is designed to help you Run Your Day and achieve your goals.

S
Soul Cap

The Soul Cap provides increased room for a convenient, comfortable fit. From our ponytail holders to the innovative True Braids™, we have you covered to keep your hair in check. Ideal for those with dreadlocks, weaves, braids and extensions - designed with extra room in mind.

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