color

At Color, we believe consumer genomics technologies should be used to improve healthcare for everyone. To bring together the necessary elements to realize this vision, Color combines our large scale computing infrastructure with health technologies like COVID-19, a genomic evaluation system capable of analyzing 1000s of genes simultaneously.

Category
Wellness
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About color

Color is a healthcare technology company founded in 2013 by Othman Laraki and Elad Ferber with a mission to increase access to healthcare services for everyone, regardless of their location or financial situation. Color offers essential healthcare services that sidestep the traditional healthcare infrastructure, making it easier for people to access the care they need. The company partners with community organizations to drive awareness of critical screenings, provides at-home screenings for union members on the road, and delivers genetic counseling services to those with family histories of life-changing conditions. Color's technology transforms access and utilization, addressing the underlying access challenges of the healthcare system. The company values change, simplicity, impact, ownership, and optimism, bringing rigor, determination, and positive energy to their pursuit of building a durable and equitable healthcare system for everyone.

Who Shops At Name

Color's clientele consists of people who value increased access to healthcare services, regardless of location or financial situation. They appreciate the company's innovative approach to transforming access and utilization, as well as their partnerships with community organizations to drive awareness and provide essential healthcare services.

What customers love about color

Here's what shoppers have to say:
Cons

color's Shipping Policy

We don't have any information on shipping available at this time.

color's Return Policy

Color's return policy allows for refunds up to 30 days after the purchase of the Color test, as long as the sample has not been received by their lab. Refunds will be issued to the card used for the purchase or Color gift code. If a refund is requested after the collection kit has been shipped, a $25 cancellation fee and shipping and handling charge will be deducted from the refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
85
/
100
This brand offers products that are on the pricey side.
Target Audience

Accessible healthcare seekers

Stereotype

Accessible

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Sustainability Score
85
/
100
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Quality Score
85
/
100
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DTCetc Score
85
/
100
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color on Socials

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color (@color) • Instagram photos and videos

Brands Like color

Looking for brands similar to color

We've got you covered. Check out this list of similar Wellness brands that customers of color love.

23andMe

23andMe, Inc. is a personal genomics company that offers analysis of DNA test results and health-related genetic reports.

embark

Embark is your dog's DNA connection. We help you understand the ancestry, health and traits that are part of your pup's DNA to keep them happy and healthy. Then we provide resources that make it fun and easy to learn about your dog's special needs based on this information.

Futura Genetics

Futura Genetics Free Personal DNA Test will give you a detailed report on your predisposition for 28 most common diseases including Cancer, Alzheimer, Obesity, and many more. It is done with special scientific method and your DNA samples are processed in accredited laboratories.

Helix

Helix is a consumer genomics company built on the belief that every person has the right to understand their DNA and have access to the tools that can help them gain insight into their health, ancestry and heritage.

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