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embark
Embark is your dog's DNA connection. We help you understand the ancestry, health and traits that are part of your pup's DNA to keep them happy and healthy. Then we provide resources that make it fun and easy to learn about your dog's special needs based on this information.
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Embark is a leading brand in dog DNA testing, founded in 2015 by Ryan and Adam Boyko in the United States. The company is dedicated to providing dog owners with cutting-edge science and insights about their pets that they can easily access online. Embark offers two types of dog DNA testing kits: the Breed ID Kit and the Breed + Health Kit, which can identify over 350 breeds and provide information on the dog's lineage from up to three generations ago. The Breed + Health Kit also provides information on physical traits and genetic health risks, making it an essential tool for any dog owner who wants to learn more about their furry friend. With Embark, customers can benefit from the newest and most advanced science and contribute to advancing scientific discoveries every day.
Embark would be useful for pet owners who are interested in learning more about their dog's breed, ancestry, traits, and potential health conditions. These customers are likely looking for a reliable and accurate DNA testing kit that can provide them with detailed information about their pet. They may also be interested in connecting with other dog owners who have similar breeds or genetic backgrounds to their own pet. Additionally, customers who have multiple dogs may find Embark's discounts for testing more than one pet to be useful. Overall, these customers are looking for a way to better understand their dog's unique qualities and to provide them with the best possible care based on their genetic makeup.
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Here's what shoppers have to say:
- Accurate breed description
- Positive customer experiences
- High rating with many reviews
- Tests for wide range
Cons
- Trust issues with test accuracy
- Delayed response from help desk
Embark offers free shipping for US orders of their Breed ID Kit and Breed + Health Kit. International customers can also purchase the kits, but they must pay for shipping to send their kits back for results. Embark ships to over 240 countries worldwide, but there is no information available about the cost of international shipping or any shipping deals for purchases over a certain price.
We don't have any information on Embark's return policy available at this time.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
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This brand offers products that are on the pricey side.
Quality Score
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience
Dog owners seeking knowledge
Stereotype
Pet-owner
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