Helix

Helix is a consumer genomics company built on the belief that every person has the right to understand their DNA and have access to the tools that can help them gain insight into their health, ancestry and heritage.

Category
Wellness
Specialty
Socials
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Helix

Helix is a mattress brand founded in 2015 by a group of individuals who shared the same difficulty in finding a good mattress. The company offers doctor-recommended mattresses that cater to different sleeping preferences and patterns. Helix recognizes that everyone has unique needs when it comes to sleep, and they offer personalized sleep tests to help customers determine the best mattress type for them. Their product line includes mattresses, bed frames, and bedding items, all made in the United States. Helix's best-selling mattress, the Helix Midnight, is designed to accommodate couples with different sleeping preferences. The brand has won several awards and has been recognized by reputable publications such as Wired, Forbes, and The Wirecutter.

Who Shops At Helix

Helix is a brand that offers doctor-recommended mattresses to alleviate sleep issues. They provide a sleep quiz to help customers discover which mattress type is best suited for them. Helix offers a variety of mattresses, bed frames, and bedding items tailored to different sleeping preferences. Their best-selling mattress, the Helix Midnight Mattress, is designed to accommodate couples with different sleeping preferences. Helix also sells bedding items like pillows, sheets, duvets, and weighted blankets. Customers who would find Helix useful are those with different sleeping needs and patterns, including couples, children, and plus-sized customers. These customers look for personalized bedding that accommodates their specific sleeping preferences. They also appreciate a company that offers a 100-night free trial period and manufactures all their products in the United States.

What customers love about Helix

Here's what shoppers have to say:
  • Wide range of mattress models
  • Customization options
  • Helix Luxe line offers extra foam and zoned support coils
  • Helix Sunset and Midnight models are comfortable and supportive
  • Sleep quiz helps customers find the right mattress
  • Risk-free trial, easy returns, financing options, competitive pricing
Cons
  • Some customers reported durability issues
  • Helix Sunset may not provide enough support for back sleeping
  • Some customers have concerns about the warranty length

Helix's Shipping Policy

Helix Mattress offers free shipping across the United States for all their products, including mattresses, bed frames, and bedding items. The brand also provides a 100-night free trial period, allowing customers to test their products before making a final decision. However, there is no information available on international shipping or any shipping costs for purchases below a certain price. Customers can contact the brand's representatives through various channels, including live chat, scheduling a call, or sending a text message, to inquire about shipping policies or any other concerns they may have.

Helix's Return Policy

Helix Mattress offers a 100-night free trial period for customers to try out their products. If unsatisfied, customers can return their mattress for a full refund within the trial period. The company provides free shipping for returns, and customers must contact the company's customer service team to initiate the return process. There are no restrictions on returns, and the company aims to process refunds within a few business days after receiving the returned item. However, the brand does not accept returns for bedding items, including sheets, pillows, and mattress protectors, due to hygiene reasons.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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This brand offers products that are on the pricey side.
Quality Score
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience

Personalized sleep seekers

Stereotype

Sleepers

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100
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100
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100
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Helix on Socials

View this profile on Instagram

Helix (@Helix) • Instagram photos and videos

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Futura Genetics Free Personal DNA Test will give you a detailed report on your predisposition for 28 most common diseases including Cancer, Alzheimer, Obesity, and many more. It is done with special scientific method and your DNA samples are processed in accredited laboratories.

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