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The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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Melyon

Melyon is a modern skincare brand that's inclusive and ethical. With a focus on darker skin tones, Melyon combines nature and science to create safe products suitable for all. The brand's commitment to sustainability and inclusivity makes it a must-try for anyone seeking accessible beauty.

Meow Meow Tweet

We're not your typical vegan skincare company. We know that a lot of girls are sick and tired of products that either smell awful, don't work, or contain a bunch of weird chemicals and they just don't care! Our solutions are fresh, natural, effective and made with the spirit of joy and peace.

Merci Handy

Merci Handy delivers the best, simplest, and most honest skin products ever. Their fun and colorful packaging makes their products a delight to use and display. Customers appreciate their high-quality ingredients and easy-to-use everyday products.

Mij

Mij's high-performance face masks are made with bio-cellulose, a carbon-positive fiber produced from coconut water. Their hydrogel eye patches are perfect for on-the-go, targeting and de-puffing the delicate under-eye area. Mij appeals to skincare enthusiasts who prioritize quality and performance.

Milk Makeup

Milk Makeup is a high-quality, cruelty-free, vegan makeup and skincare brand founded in 2014 in NYC. It's renowned for its innovative products, such as the KUSH Lip Balm, and has gained a significant following on social media, including Billie Eilish. It has won numerous awards, and its Made in the USA products are formulated without sulfates, formaldehyde, parabens, mineral oil, or talc.

MOB

MOB is the sustainable beauty brand for eco-conscious beauty enthusiasts. Their endlessly reusable and refillable Compacts and Palettes reduce waste and single-use plastics, while their commitment to using recycled materials ensures a positive impact on the planet. Choose MOB for high-quality, eco-friendly beauty products.

Moonsun Organic of Sweden

Discover Moonsun Organic of Sweden, a natural beauty brand that combines high-quality organic and vegan-friendly skincare products with a commitment to sustainability. With their carefully crafted formulas and attractive packaging, Moonsun Organic of Sweden offers a beauty routine that aligns with your values and desire for a more sustainable lifestyle.

Morphe

Morphe is a makeup brand designed by professional makeup artists for anyone who wants to create a stunning, unique look. Our eyeshadows features game-changing 35 palettes, and collabs with James Charles, Jaclyn Hill, and more.

Mother Dirt

Mother Dirt is a Boston-based skincare brand founded in 2015 that uses AOB (ammonia-oxidizing bacteria) to restore the skin's natural microbiome. Its products are vegan, cruelty-free, clinically and dermatologically tested, and made in the US with recyclable packaging. With every purchase, a tree is planted and the brand has been featured in popular publications such as Byrdie, Elle, and Cosmopolitan.

Myro

Myro is a chemical-free, aluminum-free, plant-powered deodorant that keeps you feeling and smelling fresh. It is made of aromatic sustainable tree, citrus, and flower oils and 100% natural fragrance. With Myro, you will never have to worry about the ingredients or chemicals in your deodorant again.

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Native

The Native online shop is the easiest way to invest in your health by using better, cleaner personal care products. We hand-select the best brands to offer you a wide selection of daily essentials that are better for your body and as gentle on the earth as they are effective. Save money with free shipping and join our community!

Nécessaire

Necessaire is a Californian clean beauty brand founded in 2018 by Randi Christiansen and Nick Axelrod, prioritizing body products like lotions, deodorants, and exfoliators made with clean ingredients and transparency. Certified Clime Neutral, Plastic Neutral, and Leaping Bunny, Necessaire is a leader in eco-friendly beauty.

Noie

Noie is a skincare brand that combines science, community feedback and machine learning to create customized products for those struggling with skin diseases. Their commitment to quality and attention to ingredients help customers reclaim their confidence and feel comfortable in their own skin.

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