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The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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Ot

Otherworld offers plant-based, sustainable, and delicious food options that reimagine childhood favorites. Their pancake and waffle mixes are packed with whole grains, fruits, and veggies, while their brownie mix is enhanced with upcycled sweet potato and beetroot. Perfect for health-conscious individuals who value nutrition and sustainability.

OUAI

OUAI is a haircare brand founded by celebrity hairstylist Jen Atkin. Their products empower women to embrace their imperfections, offering attainable beauty without unrealistic expectations. They also offer body, bath, and hand care products and premium fragrances inspired by iconic cities.

Oui the Label

Oui the Label: A fashion brand that captures the essence of travel and adventure. Each collection is inspired by a different location, allowing customers to express their love for exploration through their clothing choices. With attention to detail and high-quality craftsmanship, Oui the Label offers unique and durable pieces that make a statement. Say "oui" to fashion and embrace the world with Oui the Label.

OUI the People

OUI the People is a personal care brand founded in 2014 by Karen Young, with the mission to create a luxurious, sustainable hair removal experience. Featuring natural ingredients, vegan and cruelty-free formulas, and refillable bottles, glass packaging, and stainless steel razors, OUI the People's products are designed to help you feel good about your body, while reducing the amount of plastic going into landfills.

Oura

Oura Ring is a health technology brand that offers a smart ring to help build good habits and harness potential. It has been featured in the New York Times and awarded Best Consumer Wellness Company in 2020, and has partnerships with the NBA and WNBA. It features Bluetooth capability, sleep tracking technology, and an Oura app to track all health data.

Ou

Our Place Always Pan is a cookware brand founded in 2019 by Shiza Shahid. Our Place celebrates diversity and culture through its ethically sourced, sustainably produced cookware free of harmful chemicals. Praised by the New York Times and Oprah Magazine, Our Place is dedicated to providing access to good food and empowering female independence.

Outdoor Voices

Outdoor Voices is a United States-based athletic apparel retailer that sells men's and women's Activewear. Outdoor Voices believes in having fun and generating endorphins to free fitness from performance. They create high quality products for recreation to get the world moving and feeling confident.

Outer

Outer is the ultimate brand for outdoor enthusiasts who value luxurious, sustainable furniture that promotes connection with nature and loved ones. Their signature product, the Outer Sofa, combines state-of-the-art performance with thoughtful craftsmanship and intuitive innovations. Enjoy the greatest luxuries of fresh air, sunshine, and carefree time with friends and family with Outer.

Outerknown

Outerknown is a United States-based sustainable apparel retailer that sells men's and women's Clothing. Outerknown makes effortless beachwear that stand the test of time. Offering surf-inspired ehtically sourced clothing, Outerknown keeps up with the latest trends.

Overtone

oVertone is a hair care brand founded by Maegan Scarlett and Liora Dudar in 2014. The brand was created in response to the fading and damage that often comes with vibrant hair color, and offers a hair-healthy, semi-permanent alternative to traditional dye. oVertone products allow users to achieve and maintain head-turning hair colors without damaging their hair or going through the hassle of cold showers. The brand quickly gained popularity after its launch and has become known as an industry disruptor in the hair color world. oVertone's products offer a more convenient and cost-effective alternative to traditional box dyes and salon touch-ups, allowing users to achieve and maintain vibrant, healthy hues through conditioning.

Owlet

Owlet is an all-in-one baby monitor that keeps track of your baby's heart rate, oxygen level and sleep. Track your baby without entering the nursery.   You can even talk to your child through the app for a more personal experience.

Owyn

Owyn is a plant-based nutrition brand that sources the finest ingredients sustainably from nature. Their products are functional, uncompromising in taste, and guided by the principle of 'Only What You Need.' Perfect for health-conscious individuals who value sustainability and great taste.

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Package Free

Package Free Shop is a shop that sells sustainable, green, eco friendly, minimalist products to help you live a zero waste, plastic free, and low impact lifestyle. We don't make or sell any products that are wrapped in non-recyclable plastics to send to landfills. Let's change the world together!

Packola

Packola allows businesses to design and order custom boxes and packaging within minutes. Choose from over 150 materials, patterns, and colors. All products print full-color on all four sides and are corrugated to last.

Pact Organic

Pact Organic is a United States-based sustainable apparel retailer that sells men's and women's Clothing. Pact Organic aims to provide sustainable fashion for the whole family. Every product made at Pact Organic is made with organic cotton in a fair trade factory to ensure high-quality pieces that are also eco-friendly.

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