Owlet

Owlet is an all-in-one baby monitor that keeps track of your baby's heart rate, oxygen level and sleep. Track your baby without entering the nursery.   You can even talk to your child through the app for a more personal experience.

Category
Baby
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Owlet

Owlet Smart Sock was founded in 2013 by a group of innovators with a mission to provide parents with the right information at the right time to ensure better care for their babies. Owlet's core product, the Smart Sock, monitors a baby's vitals, oxygen levels, and sleep patterns, while accessories paired with it make down time stress-free for parents. The company has won multiple awards, partnered with organizations like Silvio Bells and The Grey Effect Foundation, and has monitored over 600K babies. Owlet's products are designed to help parents feel more secure and are backed by a 1-year warranty, free shipping on orders over $150, and a 45-day return policy.

Who Shops At Name

Parents who are concerned about their baby's health and safety would find Owlet useful. These customers prioritize their baby's well-being and want to ensure that they are monitoring their baby's vitals and sleep patterns closely. Owlet aligns with these customers' values because it provides them with the right information at the right time to ensure better care for their babies. The Smart Sock is a non-invasive way to monitor a baby's vitals, which gives parents peace of mind. Additionally, Owlet's accessories make down time stress-free for parents, which is important for busy parents who want to maximize their time with their baby. Overall, Owlet's products are designed to help parents feel more secure, which is a top priority for parents who want to ensure their baby's health and safety.

What customers love about Owlet

Here's what shoppers have to say:
  • The sock was helpful as a first time parent.
  • It was possible to pull up the feed on a phone if away from home.
Cons
  • The Owlet brand has received mixed reviews from customers.
  • Some users have reported issues with the accuracy of the device.
  • Others have experienced connectivity problems with the app.
  • Overall, it is important to thoroughly research and consider all options before purchasing an Owlet product.

Owlet's Shipping Policy

Owlet offers shipping within Canada with a 1–3 business day turnaround time. Shipping options, prices, and costs will be listed at checkout. For purchases over a certain price, Owlet may offer free shipping or discounts on shipping costs. International shipping is not available at this time.

Owlet's Return Policy

Owlet has a 45-day return policy for products purchased directly from owletcare.com. Customers must request a Return Authorization Form from customer service within 45 days from the date of purchase and must pay for the return shipping costs. The product must be in good condition and returns must be made through the ALCA Distribution Inc. within three weeks from when you receive your Return Authorization. Items that cannot be returned include digital downloads, gift cards, and opened items. It typically takes up to two weeks for Owlet to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Parents, Babies

Stereotype

Parent

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
78
/
100
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Owlet on Socials

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Owlet (@Owlet) • Instagram photos and videos

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