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Grown Alchemist
Grown Alchemist is a nutricosmetic company founded by brothers Jeremy and Keston Muijis in 1999, offering vegan, clean, and cruelty-free skincare products with active ingredients favored by celebrities such as Gwyneth Paltrow and Alexander Wang.
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Grown Alchemist is a nutricosmetic company founded by brothers Jeremy and Keston Muijis in 1999. They use natural ingredients to create vegan, clean, and cruelty-free skincare products that have been featured in several publications such as Men’s Journal, Harper’s Bazaar, Marie Claire, and InStyle. They offer a variety of skin, body, and hair care products that are formulated with active ingredients and have been favored by celebrities like Gwyneth Paltrow and Alexander Wang. Customers can take advantage of free shipping and Afterpay as an alternative payment option.
Customers who prioritize eco-consciousness and sustainability in their purchasing decisions would find Grown Alchemist useful. These customers are likely to be conscious of the impact their choices have on the environment and are looking for products that align with their values. They are interested in using products that are made with natural ingredients and are free from harmful chemicals.
Grown Alchemist's commitment to using natural ingredients and creating vegan, clean, and cruelty-free skincare products aligns with the values of eco-conscious customers. These customers are also likely to be interested in the active ingredients used in Grown Alchemist's products, which are formulated to provide effective results.
Additionally, customers who are interested in celebrity-endorsed products may be drawn to Grown Alchemist due to its popularity among celebrities like Gwyneth Paltrow and Alexander Wang.
Overall, customers who prioritize eco-consciousness, sustainability, and natural ingredients in their skincare products would find Grown Alchemist to be a useful brand that aligns with their values.
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Here's what shoppers have to say:
- Grown Alchemist products have a well-structured, consistent, and scalable brand identity with cleverly playful typography and product colours and finishes.
- Grown Alchemist offers refills and their gift sets are beautifully designed.
- During the initial craziness of Covid, Grown Alchemist launched a "pay what you can" campaign which was very considerate.
- The Hydra-Restore Cream Cleanser is highly effective in removing gel eyeliner and does an amazing job.
- One of the Grown Alchemist body products, the Mandarin, Rosemary Leaf Body Cream, smells divine and makes users feel like they are at a day spa.
Cons
- Some users find that Grown Alchemist products do not live up to their expectations.
- The prices of some Grown Alchemist products may be considered high by some consumers.
- The packaging of some Grown Alchemist products may not be user-friendly.
Grown Alchemist offers free shipping for all domestic orders. For international orders, customers can get free shipping if they spend over $75 at checkout. Additionally, customers can also opt for 2-day shipping for a select fee. All customers will be provided with a tracking number via email to help locate their packages.
Grown Alchemist offers a 30-day window for customers to return their products. To initiate the return process, customers must contact the brand for further instructions. Items must be unopened and in new condition to be eligible for return. Free shipping is not offered under this policy. It is not specified how long it takes Grown Alchemist to process a return, but it is not eligible for items that have been opened or used.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Luxury Consumers
Stereotype
Eco-conscious
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Sustainability Score
90
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Quality Score
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DTCetc Score
84
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100
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