goop

Goop is a curated commerce experience that will become a destination for the very best in wellness shopping and inspiration.

Category
Wellness
Specialty
Socials
70
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About goop

Goop is a lifestyle brand founded by Gwyneth Paltrow in 2008 that offers a wide range of products and services that cater to the needs of its customers, including clean beauty products, fashion essentials, wellness tools, and travel recommendations. The company takes a curious and open-minded approach to its work, valuing the trust of its customers above all else. Goop believes in the power of whole food and the importance of ingredient sourcing for the planet and its customers' well-being. The brand also hosts The goop Podcast, where they chat with leading thinkers and industry disruptors about starting new conversations and shifting old paradigms. With a focus on quality, efficacy, and pleasure, Goop is dedicated to helping its customers live their best lives.

Who Shops At Name

Goop attracts customers who enjoy a holistic approach to wellness and lifestyle. Fans of clean beauty products, fashion essentials, wellness tools, and travel recommendations find value in the brand's offerings and its curious, open-minded philosophy.

What customers love about goop

Here's what shoppers have to say:
  • Goop skincare is highly recommended and not using it is a missed opportunity.
  • Customer service is excellent and they answer calls promptly.
  • Ordering from Goop is easy and hassle-free.
Cons
  • Some customers have reported negative experiences with goop's beauty products, including dryness and allergic reactions.
  • There have been complaints about goop's customer service, with some customers struggling to receive responses or cancel orders.
  • Others have expressed frustration with goop's return policy and shipping fees.
  • Some reviewers caution against using goop's skincare and cosmetics products due to concerns about the brand's promotion of unscientific information and potentially unsuitable products.

goop's Shipping Policy

Goop offers shipping to US addresses including Alaska, Hawaii, and US Territories. The standard shipping cost for orders less than $75 before taxes and shipping is $6.95 and is free for all orders of $75 or more before taxes and shipping. Expedited shipping is also available for $15 for UPS 2nd Day Air and $25 for UPS Next Day Air. Orders placed weekdays before 11 a.m. PT/2 p.m. ET will ship the same day. Orders placed after 11 a.m. PT/2 p.m. ET or on weekends or holidays will ship the following business day. Shipping to PO Boxes/APO/FPO is available by ground only, and expedited shipping to these addresses will be downgraded to ground. Goop also ships to Canada for a flat rate of CAD $20 with expedited shipping. All shipments to Canada are delivered duty paid, and applicable sales tax will be charged on merchandise total. Goop is working on expanding its international presence, and non-US shipping eligibility is indicated on the item detail page. There is also a free shipping deal available for purchases over $150 for a limited time only.

goop's Return Policy

Goop offers a return policy for eligible items within 40 days of receipt. The items must be unopened/unused, with tags, and in their original packaging. Damaged items are not eligible for a refund. If an item is open or used, the refund is at goop's discretion and may result in store credit. To initiate a return, customers in the US can go to returns.goop.com and print a pre-paid shipping label for a fee of $10. Canadian customers must contact customer service for a pre-paid return label for a fee of CAD $20. Skincare, makeup, haircare, and fragrance items that have been opened, tried or tested are subject to a refund in store credit. Intimate apparel, earrings, custom-made products, final sale merchandise, and products specified as non-returnable are not eligible for return. Late returns are not accepted.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
62
/
100
This brand offers products that are on the pricey side.
Target Audience

Holistic wellness enthusiasts

Stereotype

Wellness-seeker

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
70
/
100
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DTCetc Score
62
/
100
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goop on Socials

View this profile on Instagram

goop (@goop) • Instagram photos and videos

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hims

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Keeps

Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.

rootine

Rootine focuses on delivering a personalized experience that is convenient for you. From a simple at-home test to a full, 1:1 micronutrients program based on your specific needs. Our technology and service team will work with your healthcare professional to ensure you are receiving the best care through every step, and monitor your health progress digitally - no in-person visits required.

Seed

Seed develops, manufactures and offers a suite of clinically-studied probiotic dietary supplements designed to impact human and planetary health.

Vital Proteins

Our mission is to provide clean, organic, pasture-raised collagen peptides and grass fed beef gelatin to help people live their best life during this fast-moving world. We believe that whole food based nutrition containing our protein powders are essential for one's overall health, fitness and wellbeing.

8Greens Gummies

8Greens is a health and wellness brand founded in 2016 by Dawn Russell, dedicated to making nutrition more accessible and affordable. Their signature product is a gummy that condenses the recommended serving of fruits and vegetables into one single tablet. 8Greens sources their ingredients from certified organic suppliers and is committed to sustainability and social responsibility, with a portion of their revenue going to Save the Children. They have been featured in several media outlets and are a favorite among many celebrities.

Aloha

ALOHA provides a healthy alternative to traditional snacks and protein shakes. We are excited to introduce the Aloha line of plant-based foods, powders and workout products. All our products are plant-based, Non-GMO and Gluten Free for a healthy lifestyle.

Apothem Labs

Apothem Labs is a CBD brand committed to creating high-quality, natural products that promote optimum well-being and restore balance in the body. Their botanical extracts are blended with carefully chosen plant-based ingredients to create 'botanical synergy', promoting harmony within the body. With a focus on honesty, transparency, and uncomplicated purity, Apothem Labs is dedicated to making good stuff the right way, from farm to shelf.

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