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Every brand,
A to Z.

The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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11 Honore

11 Honore is an inclusive e-commerce brand founded in 2017 by Patrick Herning and Kathryn Retzer, offering designer basics, formal wear, and workwear for plus-sized women in sizes 12-24. Featured in The New York Times, Forbes, and at New York Fashion Week, 11 Honore celebrates the beauty of all body types, empowering plus-sized women to feel seen and represented in elegant designer fashion.

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Act + Acre

Act + Acre is the ultimate hair wellness brand, with a focus on scalp health and sustainability. Their plant-based products are created using a patented Cold Processed® technique, ensuring maximum potency of nutrients. The range includes shampoos, conditioners, and scalp treatments, perfect for those who prioritize natural ingredients and clean beauty.

Amika

Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.

ANFORH

Introducing ANFORH, the haircare brand that understands the struggle of fine, soft, and straight hair. Their game-changing product, TVS, delivers volume, thickness, and texture with naturally derived ingredients. Trust ANFORH to meet your specific hair needs.

AURA Hair Care

AURA Hair Care is a vegan, cruelty-free and customized hair care brand founded in 2021 by eSalon. Their products are formulated with natural ingredients and free from paraben, SLS and SLES, and offer unlimited formula combinations and six scents. With personalized quiz and packaging made with recycled materials, AURA Hair Care offers a money-back guarantee or free reformulation for the perfect product for your hair type.

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Beardbrand

What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!

Beautycounter Products

Beautycounter is an innovative skincare and cosmetics brand founded by entrepreneur Gregg Renfrew in 2013. They strive to create safer makeup for both people and the planet, excluding over 1,800 toxic ingredients from their product formulas. Featured in publications such as Bloomberg, Forbes, and Happi Magazine, they offer a wide range of self-care products, from makeup to skincare to beauty tools, and have pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025.

Birchbox

Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.

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Capri Blue

Capri Blue is a fragrance brand founded in 2012 by Tom Reed, offering a wide range of cruelty-free, clean, and non-toxic candles, diffusers, and other products. Featured in major media outlets like Forbes, New York Magazine, E! Entertainment, and USA Today, the brand is best known for its distinctive cobalt blue jars and signature Volcano scent.

Cheekbone Beauty

At Cheekbone Beauty, we strive to provide you with the best in cruelty-free cosmetics – but also look to advocate for the First Nations community! Our Warrior Women Liquid Lipsticks are made in Canada and 10% of our profits go towards education funding for First Nation's youth.

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