The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.
Discover the future of household products with Dyson. From vacuum cleaners to hair care tools, their cutting-edge technology and authentic engineering solve problems and go against the norm. Join the innovative minds and be at the forefront of new ideas.
eSalon is the world's first at-home hair color brand. Customized just for you, eSalon allows you to take the guesswork out of coloring your hair and achieve the exact look you've been dreaming of. Our formula uses natural ingredients while delivering superior quality and shine - without parabens or ammonia.
Everist is the go-to brand for eco-conscious individuals who want clean, convenient, and high-performing hair and skincare products. With a focus on sustainability, Everist makes eco easier for everyone.
Formulate Hair Care is a personalized cosmetic company founded in 2019 in San Francisco, California. Customers can create their own tailored shampoos and conditioners with the help of an online quiz and recyclable packaging. Formulate offers a wide range of products for both men and women.
Forte Series is a brand that caters to guys who want to look their best with minimal effort. Their high-quality grooming products and honest education make achieving a polished and confident look effortless.
Function of Beauty believes that beauty can be personalized. With a fast and easy hair, body, and skin quiz it's never been easier to discover products that work for you. Free shipping and returns, cruelty-, sulfate- and paraben-free.
Geologie delivers personalized skincare solutions for men with inclusive products and an assessment process to identify skin needs. Endorsements from notable figures signify trust and effectiveness.
Gisou is a hair brand created by Iranian-Canadian model and entrepreneur Negin Mirsalehi. The brand provides luxury hair care products that are designed to nourish and protect the hair. The products are made with natural ingredients and use a unique oil-infusion technology to help keep the hair healthy and hydrated.
Good Dye Young is a vegan and cruelty-free hair dye brand founded in Nashville, TN by Hayley Williams of Paramore and her hairstylist, Brian O'Connor. With its puns, recyclable packaging, and commitment to self-expression, Good Dye Young offers a wide range of products, including semi-permanent dye, lighteners, hair makeup, hair care tools, and apparel.
Get salon-quality hair at home with Gussi's non-toxic and cruelty-free products. Their DIY keratin treatments and keratin-infused shampoos and conditioners work on all hair types for nourishment and repair.
Hairstory Hair Care is a no-nonsense professional hair care brand founded by two Bumble & Bumble executives that uses only essential ingredients and naturally-derived necessities to help people embrace their hair and the environment.
Hally Hair is the perfect brand for those who want to experiment with hair color confidently and express themselves through color. With a focus on positivity, fluidity, and inclusivity, Hally offers fun, simple, and safe hair color products for the next generation. Plus, Hally cares deeply about mental health and supports marginalized voices and mental health initiatives, partnering with non-profit organizations such as Sad Girls Club, Active Minds, and Trans Lifeline to support their cause.
Discover the award-winning hair care line, Hanz de Fuko. Embrace your individuality with their high-quality products that allow you to express your unique style and personality. Elevate your hair game with Hanz de Fuko.
Heights Supplements is a brand dedicated to helping people take control of their lives by boosting brain health with sustainable and vegan products. Founded in 2018 by Dan Murray-Serter and Joel Freedman, Heights Supplements is certified as a B Corporation and provides free resources and tips for staying healthy.
Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).
Huron Skincare is an affordable men's personal care brand offering premium, vegan and cruelty-free skincare products with 100% recyclable packaging, free of parabens, sulfates, phthalates, silicones, and aluminum. Founded in 2018 by Matt Mullenax and Matt Teri, Huron has been featured in Forbes, GQ, The New York Times, and Vogue.
We design and develop tools to bring change to the world—how we feel, perform, and live. Our current products include The Five Minute Journal and Productivity Planner. We're now working on our next adventure… watch this space!
Jack Henry is the ultimate self-care brand for those who prioritize wellness. Their clean and sustainable formulations are made with ethically sourced ingredients, making your routine a pleasure, not a chore.
Jupiter Hair Care is a New York-based cosmetics brand that offers a selection of good-for-you hair care products. Founded in 2020 by Robbie Salter and Ross Goodhart, their products are free of parabens, sulfates, and phthalates, sustainably packaged, safe for color and chemically-treated hair, vegan, and cruelty-free. They have been featured in The Zoe Report, Allure Magazine, and Vogue.
Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.