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Every brand,
A to Z.

The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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Fenty Beauty

Fenty Beauty is a global beauty brand by Rihanna that celebrates diversity and inclusivity, offering makeup products for all skin types and shades. With millions of views and positive customer reviews, Fenty Beauty is a leader in the beauty industry.

FFern

FFern is a Somerset-based natural fragrance brand that offers organic, vegan, and sustainably sourced fragrances. Each season, the company blends just one bottle for each of their production ledger names, ensuring top-quality ingredients and craftsmanship.

Fig.1

Fig.1 Beauty offers expert-developed, refillable skincare products with science-backed ingredients and clinically proven claims. Their sustainable packaging and personalized advice from in-house estheticians make them a standout in the skincare industry.

Flamingo

Flamingo is a personal care brand that takes body care seriously. Their high-quality products are designed to support women's personal care routines and help them show up as themselves in public. With years of experience and expertise, Flamingo is perfect for customers who prioritize personal care and value investing in themselves.

Florence By Mills

Florence By Mills is a natural, clean beauty brand founded by Millie Bobby Brown. Our mission is to redefine beauty on our own terms and provide eco-conscious makeup and skincare products that are free of phthalates, parabens, and sulfates. We are cruelty-free and vegan, and donate to the Olivia Hope Foundation.

Follain Skincare

Follain Skincare is a clean beauty brand founded in 2013 by Tara Foley with a mission to provide safe and effective personal care products. Their products are rigorously tested and free from potentially harmful ingredients, and they are committed to educating their customers on how their products can impact their health. Follain has been featured in publications like Business Insider and the Boston Globe, and they offer a comprehensive range of skincare, bath and body, and hair products.

Frankli

Introducing Frankli, the ethical, sustainable, and inclusive razor brand revolutionizing the shaving industry. With premium materials and a commitment to sustainability, Frankli offers a range of reusable razors suitable for all genders and skin types. Make a positive impact on the environment while enjoying a superior shaving experience.

Freck Beauty Makeup

Freck Beauty Makeup is a clean beauty brand founded in 2017 by Remi Brixton, proudly supporting LGBTTQQIAAP rights and Black Lives Matter. Their vegan, cruelty-free makeup products have been praised by Forbes, Byrdie, and Glamour, and have received hundreds of positive reviews from customers.

Frownies

Founded in 1889, Frownies is a family-owned business dedicated to providing natural and organic products that help women age gracefully. Endorsed by celebrities and featured in major magazines, Frownies offers a range of products including patches, serums, and gels made with natural and organic ingredients. An alternative to expensive and invasive Botox surgery, Frownies also offers a 30-day money-back guarantee.

Fur

Fur Oil is an all-natural, full-body skin and hair treatment brand founded in 2014 by best friends Laura Schubert and Lillian Tung. Their facial-grade, vegan, cruelty-free, and non-toxic products have been dermatologically and gynaecologically tested, and have been praised by Emma Watson. Fur Oil is committed to inclusivity, offering a personalized product quiz and rewards for membership.

Fussy

Fussy is a sustainable personal care brand that prioritizes both personal and environmental well-being. Their science-backed, eco-friendly products are designed to eliminate single-use plastic waste, making them a must-have for eco-conscious shoppers.

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