The best in
cosmetics.
59 direct-to-consumer cosmetics brands, ranked by DTCetc score — led by Plum Goodness. How we score →
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59 About this list
It’s no secret, wearing makeup and having the right cosmetic care can make you feel more confident and ready to take on the day. Whether you’re concerned about not having enough time in the morning to apply your makeup, or if the idea has never even crossed your mind, these DTC cosmetics companies understand that wearing makeup is more than just putting on a coat of lipstick, and having a fresh face is an important start to your day. Brands like Glossier, Thrive Causemetics, and KollectionK provide verything you need to make yourself feel confident while getting ready to take on the world.
Every brand here is scored on quality, sustainability and value — the ranking updates as brands evolve. How we score →
What is the best DTC cosmetics brand?
Plum Goodness tops our cosmetics ranking with a DTCetc score of 91/100, based on quality, sustainability and pricing.
How many DTC cosmetics brands does DTCetc cover?
We track 59 direct-to-consumer cosmetics brands, each scored and ranked on quality, sustainability and price.
What are the most affordable cosmetics brands?
Florence By Mills, Morphe, Birchbox carry the lowest price tiers in our cosmetics ranking.
What are the most sustainable cosmetics brands?
Beautycounter Products, Byredo Gypsy Water, Capri Blue lead this list on our sustainability score.