Compare Rare Beauty and Kylie Cosmetics

Rare Beauty and Kylie Cosmetics are both American makeup brands that offer a range of products. However, their approaches and target audiences differ significantly. Rare Beauty, founded by Selena Gomez, focuses on promoting self-acceptance and celebrating individuality. The brand aims to break down unrealistic standards of perfection and create a safe and inclusive space in the beauty industry. Rare Beauty's products are designed to enhance natural features and make customers feel good in their own skin. The brand values authenticity, positivity, and transparency, nurturing a caring and respectful community. On the other hand, Kylie Cosmetics, founded by Kylie Jenner, caters to teenage and young adult women. The brand is known for its glamourous makeup looks and is a go-to choice for those looking for cruelty-free and vegan options. Kylie Cosmetics offers a wide variety of products, but it does not offer returns, exchanges, or refunds. In summary, Rare Beauty and Kylie Cosmetics have different focuses and target audiences. Rare Beauty promotes self-acceptance and celebrates individuality, while Kylie Cosmetics offers glamourous makeup looks and cruelty-free options. Customers looking for a brand that supports mental well-being and inclusivity may be drawn to Rare Beauty, while those seeking cruelty-free and trendy makeup may prefer Kylie Cosmetics.

At a Glance
Comparison Between
Category
Beauty
Beauty
Speciality
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Cosmetics
Makeup
Skin Care & Makeup
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Cosmetics
DTCetc Score
78
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100
70
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Target Audience
Young, diverse, empowered
Young Women
Stereotype
Trendy
Glamorous
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Sustainability Score
90
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100
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80
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100
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Quality Score
90
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100
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90
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100
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At a Glance
Comparison Between
Rare Beauty
Kylie Cosmetics
Category
Beauty
Beauty
Speciality
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This is some text inside of a div block.
DTCetc Score
78
/
100
70
/
100
Target Audience
Young, diverse, empowered
Young Women
Stereotype
Trendy
Glamorous
Pricing Rating
$
$
$
$
$
$
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$
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50
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Sustainability Score
90
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100
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80
/
100
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Quality Score
90
/
100
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90
/
100
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Rare Beauty vs. Kylie Cosmetics

Atoms is a New York-based startup founded in 2015 by Waqas Ali and Sidra Qasim. They specialize in everyday sneakers for men and women, offering customizable sizes in quarter increments and the ability to buy different sizes for each foot. Their sleek and minimalist designs have earned them positive attention from media outlets like Forbes, Esquire, Vogue, British GQ, TechCrunch, and Bloomberg, as well as the admiration of investors and celebrities like Redditt co-founder and investor Alexis Ohanian. Their shoes feature copper threads that kill bacteria, a soft midsole for cushioning, and easy-on-and-off laces. Atoms sneakers start at $129, and they offer discounts for referrals and free shipping and returns.

Who shops at Rare Beauty Vs. Kylie Cosmetics

Who shops at Rare Beauty
  • Customers who value authenticity and transparency in beauty brands
  • Customers who want to express their unique beauty without conforming
  • Customers who prioritize self-acceptance and mental well-being
Who shops at Kylie Cosmetics
  • Teenage girls who want cruelty-free and vegan makeup options
  • Young adult women who desire glamorous makeup looks
  • Customers looking for makeup created by Kylie Jenner

Rare Beauty Vs. Kylie Cosmetics The Pros

Rare Beauty's Pros
  • Exciting makeup brand with a fantastic message!
  • The products are of good quality and have insane pigment.
  • The blushes last a long time due to the high pigment.
  • Ordering from the brand or external sites is easy and the products are always satisfying.
  • The highlighter is a favorite among customers.
  • The liquid blush is long-lasting, highly pigmented, and easy to blend.
  • The mental health message behind the brand is appreciated.
  • The packaging design of the soft pinch liquid blush is unique and appealing.
  • Customers love the brand and hope for easier access to the products in their country.
Kylie Cosmetics's Pros
  • Liquid lipsticks have great color and don't feel too heavy or drying.
  • Lip oil is an essential in purses and the lip kits are highly complimented.
  • Powder blushes have great color payoff and the bronzer and highlighters are a go-to.
  • High shine lip glosses smell better and are non-sticky.
  • Lip liners are ultra creamy and long-lasting.
  • Limited edition lines are thought out and cute.

Rare Beauty Vs. Kylie Cosmetics The Cons

Rare Beauty's Cons
  • The brand has a history of sending incorrect orders and not responding to customer inquiries
  • Customers have reported unhelpful and unresponsive customer service
  • Refunds are often delayed and communication regarding the process is lacking
  • Customers have experienced poor and dismissive customer service
  • Some orders have been canceled without explanation and customer service has been unhelpful in resolving the issue
Kylie Cosmetics's Cons
  • The quality of some products may not meet expectations
  • Shipping and customer service can be slow and unresponsive
  • Some shades may not be as advertised or may not work for all skin tones

Rare Beauty’s shipping policy Vs. Kylie Cosmetics's Shipping Policy

Rare Beauty's shipping policy
  • Orders processed in 1-3 business days
  • Shipping within 48 contiguous states takes 3-5 business days
  • Shipping to Alaska, Hawaii, Puerto Rico, and Virgin Islands takes 6-8 business days
Kylie Cosmetics's shipping policy
  • Flat rate of $9 for domestic US shipping
  • Free shipping for US orders over $40
  • Flat rate of $15 for international shipping

Rare Beauty’s return policy vs Kylie Cosmetics's Return Policy

Rare Beauty's return policy
  • 30-day return window
  • No refunds for shipping fees
  • Instructions must be followed to initiate a return
Kylie Cosmetics's return policy
  • No returns or exchanges
  • Contact customer service within 14 days for damaged/incorrect items
  • Only damaged/incorrect items can be returned

Rare Beauty and Kylie Cosmetics on Socials

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