Because your skin is the largest organ in the body, it absorbs everything you put on it. 100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.
The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.
Because your skin is the largest organ in the body, it absorbs everything you put on it. 100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.
1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.
456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.
About Face is a new makeup brand that celebrates diversity and self-expression. Their high-performing, vegan and cruelty-free formulas are built to last, providing customers with the tools for ultimate self-exploration and expression. Whether you're a makeup novice or a seasoned pro, About Face has something for everyone.
Aeyla is a UK-based wellness brand that prioritizes natural solutions for sleep and stress. Their core belief, The Ripple of Good, guides their business as they give back to mental health charity partner, Young Minds, and protect 5 trees in the Amazon rainforest with every purchase. Their award-winning weighted blanket is a highlight of their product range.
ASYSTEM is the ultimate health-conscious brand for men, offering a range of natural supplements and skincare products. Their Functional By Design® Methodology guarantees high-quality and effective ingredients for overall well-being.
Athena Club is a sustainable self-care brand founded in 2017 by Allie Griswold, Maria Markina, and Charles Desmarais. We offer all-natural, clean, and sustainable products such as razors, tampons, body lotions, and supplements that are free of synthetics, additives, and harsh substances. We are committed to sustainability and ethical sourcing and have donated over 1 million period products to those in need.
Axiology offers a range of high-quality lipsticks made with clean, ethically sourced ingredients. Their commitment to sustainability and fighting plastic waste makes them a guilt-free beauty choice.
Balls, a family-owned brand, has revolutionized men's grooming with their ceramic anti-nick blades and SackSafe guard trimmer. Their line of lotions and washes enhance the experience, and their 24/7 customer support team is always available. Join Balls in breaking the taboo around men's grooming.
Introducing Baseofsweden, the innovative brand that brings you makeup products designed for an active lifestyle. With their award-winning Base foundation, their products blend seamlessly with your skin, providing long-lasting results. Gentle and skin-boosting ingredients ensure your skin is taken care of. Spend more time living life with Baseofsweden.
Our mission at Beauty Bakerie is to make you feel beautiful by being the best version of you. We work to cultivate an empowering community that supports creativity, innovation, and success for all cake face beauties.
Bevel is committed to providing men with the products and tools to improve their appearance, grooming, and their lives. Our shaving system provides value and a unique, comfortable shaving experience. We recently launched Bevel Shave, Skin, Hair & Beard products that reduce irritation, moisturize skin, exfoliate and leave you polished.
Billie is a women-first body care brand that offers top-quality essentials designed to support women's routines and choices without reinforcing harmful body norms. Their mission is to undo unfair social pressures and empower women worldwide through meaningful donations to women-first organizations and nonprofits.
Birch by Helix is a natural and organic sleep brand that prioritizes sustainability and comfort. Their range of products includes mattresses, toppers, pillows, and bedding, all designed to provide a healthy and refreshing sleep experience.
Introducing Browgame Cosmetics, the ultimate solution for perfectly groomed eyebrows. Crafted with precision and care, our high-quality tweezers offer comfort, grip, and lasting quality. Trust in our commitment to sustainability and design.
Deeps, founded by scientists and doctors, offers clinically backed products for a deep restorative night of sleep. With natural ingredients and a focus on sleep, wake up feeling refreshed and ready to take on the day.
Desmond and Dempsey's luxurious pyjamas are a work of art, with hand-painted prints inspired by nature and life. Made from organic cotton, they offer comfort and style for celebrating life at home.
Dollar Shave Club is a monthly service for everything you need in the bathroom – from razor blades to grooming products. Having trouble deciding exactly what products you need? We've picked our five best-sellers and bundled them into The Humble Twin. You don't have to have any subscription experience to try this club, just an empty bathroom cabinet!
Estrid is the razor brand for those who want to shave with a purpose. Their stainless steel razor is cruelty-free and made to last a lifetime, while their mission challenges gender-based discriminatory pricing.
Estrid Razor is a European razor brand founded in 2019 by Amanda Westerbom, Ben Eliass, and Alan Aygun. Their mission is to make shaving comfortable, affordable, and eco-friendly with high quality, vegan products, recyclable packaging, and climate compensation. They partner with Women for Women International, donating 1% of profits to female survivors of war. Estrid has been praised for their quality and affordability, making them a popular choice for a comfortable, eco-friendly shave.