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Every brand,
A to Z.

The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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Noto

Noto is a gender-inclusive, clean cosmetic line that celebrates diverse identities. With high-performing, natural ingredients and a commitment to sustainability, Noto is the brand for inclusivity, authenticity, and making a positive impact.

NuFACE Skincare

NuFACE is a skincare brand founded in 2005 by the Cole family. Their products include at-home microcurrent devices and skincare, and have been praised by notable media outlets such as Allure and Harper’s Bazaar. NuFACE is dedicated to uplifting others and helping those in need, and encourages employees to participate in Give Back programs.

Nutrafol

Nutrafol provides natural ingredients clinically shown to help improve hair growth, thickness and less shedding. Nutrafol is 100% drug free supplement formulated by a doctor and trusted by over 2500 doctors. It helps you with growth, nourishment and fortification of the hair. These are powerful & rapidly-absorbed formulations that can be taken orally or applied topically.

Nuud

Nuud Deodorant is a Dutch company founded in 2017 that offers a natural, vegan, and environmentally friendly deodorant made with almond oil, mineral clay, and castor oil. It is unscented and contains no animal products, fragrances, or parabens, and uses micro silver to reduce odor-causing bacteria. The ruby red grapefruit-hued tubes are made of sugarcane, and Nuud has sold nearly 1.9 million tubes to date.

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Offcourt

Offcourt is the go-to brand for active men who need post-sweat skincare solutions. Their science-backed formulas, featuring prebiotics, deliver noticeable results at an accessible price point. Plus, their fresh and sophisticated fragrances make daily use a pleasure.

Olaplex Shampoo

Olaplex is an innovative haircare company that uses patented bond-building technology to rebuild and replenish damaged hair. Their products have been used by celebrities and have won acclaim from customers and stylists. Their Hair Quiz helps customers find the perfect product for their hair type, while their manufacturing process saves water and trees.

OM-SE

Introducing OM-SE, the Swedish skincare brand that cares for your skin with powerful multi-use products. With high-performing ingredients and a minimalist routine, achieve radiant complexions and embrace your natural beauty. Experience the transformative power of OM-SE.

Oodee

Introducing Oodee, the skincare brand revolutionizing the industry with their Allergen Neutral™ formulas. Backed by science and powered by plants, Oodee offers high-performance, nutrient-rich products that are free from known allergens. Experience the difference and give your skin the allergy assurances and nutritional goodness it deserves.

OSEA

OSEA Skincare is a vegan skincare brand founded by Jenefer and Melissa Palmer in 1996 that uses natural, plant-derived ingredients to nurture wellbeing. Their range of products, including cleansers, mists, creams, and body oil, are free of fragrance, petrochemicals, parabens, and sulfates.

OUAI

OUAI is a haircare brand founded by celebrity hairstylist Jen Atkin. Their products empower women to embrace their imperfections, offering attainable beauty without unrealistic expectations. They also offer body, bath, and hand care products and premium fragrances inspired by iconic cities.

OUI the People

OUI the People is a personal care brand founded in 2014 by Karen Young, with the mission to create a luxurious, sustainable hair removal experience. Featuring natural ingredients, vegan and cruelty-free formulas, and refillable bottles, glass packaging, and stainless steel razors, OUI the People's products are designed to help you feel good about your body, while reducing the amount of plastic going into landfills.

Overtone

oVertone is a hair care brand founded by Maegan Scarlett and Liora Dudar in 2014. The brand was created in response to the fading and damage that often comes with vibrant hair color, and offers a hair-healthy, semi-permanent alternative to traditional dye. oVertone products allow users to achieve and maintain head-turning hair colors without damaging their hair or going through the hassle of cold showers. The brand quickly gained popularity after its launch and has become known as an industry disruptor in the hair color world. oVertone's products offer a more convenient and cost-effective alternative to traditional box dyes and salon touch-ups, allowing users to achieve and maintain vibrant, healthy hues through conditioning.

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Pat McGrath Labs

Pat McGrath Labs is the luxury makeup brand founded by globally renowned fashion makeup artist, Pat McGrath, in 2015. With a mission to capture the power of makeup, the brand offers an extensive range of products for lips, eyes, face, and more. Pat McGrath Labs has a strong reputation, glowing customer reviews, and frequent deals on their website.

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