The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.
Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.
Kester Black offers a range of vegan and sustainable nail care and lipstick products that deliver high-quality results. Recognized as the most ethical beauty brand, customers can feel good about their beauty routine while looking and feeling their best.
Keys Soulcare is a wellness brand founded by Alicia Keys that promotes mental and physical well-being. Our clean and cruelty-free products are certified by the American Board of Dermatology and are designed to help people create moments of self-love and acceptance. We offer affordable prices, free shipping, international shipping, and payment plans.
Kinship is a clean beauty brand that believes in the connection between inner and outer health. Their cruelty-free products exclude over 1,300 questionable ingredients and are packaged in ethical materials. They also make a positive impact on the planet by removing ocean waste plastic.
Kite Beauty brings back the joy of childhood with playful, travel-friendly beauty products. Busy individuals, like tired moms and stressed students, will love the convenience and sustainability of their offerings.
Discover Klei, the sustainably-crafted self-care brand that brings joy and relaxation to your daily routine. With water-free, cruelty-free, and natural ingredient-based products, Klei is perfect for conscious consumers who prioritize sustainability and natural ingredients.
KNC Beauty is a must-try brand for anyone seeking all-natural, vegan, and chemical-free beauty products. With a focus on key areas of the face, their collection offers effective and fun solutions with creative pop culture-inspired packaging.
KNOW, founded by Vanessa Hudgens and beauty entrepreneur Mary Berry, offers elegant and effective skincare solutions with natural, vegan ingredients. Their targeted products address real skin problems and have won numerous industry awards.
Koa is a conscious brand celebrating the Hawaiian spirit of connection and care. Using wild, native botanicals, they create effective products while prioritizing sustainability and donating to ocean preservation.
Kopari is an all-natural, vegan, and cruelty-free beauty brand that creates high-performance products from sustainably-sourced ingredients. With luxurious textures and transportive scents, Kopari's clean beauty products are free from harmful chemicals and come in fully recyclable packaging.
Korres is a natural beauty brand from Greece that has been featured in notable media sources and has won awards from Good Housekeeping and Allure. Their products are made with clean, natural ingredients and are free from cruelty, sulfates, and parabens. They are committed to protecting the planet and providing state-of-the-art skincare with natural ingredients.
Kosas is a clean beauty brand that offers skin-improving makeup with nourishing ingredients for real skincare benefits. Their unique, dimensional shades provide major pigment, glow, and stay-all-day power for natural to transformative looks.
KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.
Kulfi is a South Asian-inspired beauty brand that celebrates culture and inclusivity through its colorful and delicious ice cream-inspired makeup products. They prioritize representation and give back to mental health organizations, making them a brand that values self-expression and advocacy.
Kylie Cosmetics is the professional makeup line created by Kylie Jenner. Shop online at the Kylie Cosmetics Official Website and get free shipping on ALL orders! Shop for all of Kylie's best selling makeup products including Lip Kits, Lipsticks, Shadows, Highliners and much more!
L'Amarue celebrates your natural beauty with their innovative Heart to Heart Complex® found in their simple, yet effective core products. Feel confident in your own skin with their skincare designed to enhance your well-being.
Brimming with innovative ideas, L'ange products are designed to change the hair industry - making it more accessible for everyone. Our styling tools are thoughtfully designed to be used by both professional stylists and at home consumers who want salon quality results in a convenient product.
Lash offers high-quality lash extensions and products that prioritize healthy natural lashes. Founded by Carlee Workman, the brand is dedicated to efficiency and volume, making it a go-to for beauty enthusiasts and lash artists.
Lashify is a luxury beauty brand founded by Sahara Lotti in 2016, offering 100% Premium Korean PBT Silk, cruelty-free Gossamer lashes and a unique patented lash system with 70 patents and 50 trademarks. With complimentary video calls with Lashify educators, celebrity fans, and installment payments & free shipping, Lashify is an accessible and luxurious beauty experience.
Leaf Shave is an eco-conscious razor brand founded in 2016 by Adam Hahn and Adam Simone. Their sustainable shaving products, including razors and accessories, are waste-free, vegan, and cruelty-free, and come with a lifetime warranty and a 30-day guarantee. Featured in publications such as Health Magazine, USA Today, Green Matters, and The New York Times, Leaf Shave promotes plastic-free production and packaging and supports non-profit organizations fighting climate change.