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Kester Black
Kester Black offers a range of vegan and sustainable nail care and lipstick products that deliver high-quality results. Recognized as the most ethical beauty brand, customers can feel good about their beauty routine while looking and feeling their best.
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DTCetc’s Take
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Kester Black is a vegan beauty brand founded in 2012 by Anna Ross and based that offers a range of sustainable and long-lasting nail care products and lipsticks. Kester Black has been recognised as the most ethical beauty brand by APAC Business Awards 2019, which speaks to the brand's commitment to ethical and sustainable practices. Kester Black's products are not only good for the environment, but they also provide high-quality results that customers can trust. With Kester Black, customers can feel good about their beauty routine while looking and feeling their best.
Shoppers who choose Kester Black are beauty enthusiasts who appreciate the brand's dedication to ethical and sustainable practices. They seek vegan beauty products that are not only environmentally friendly but also deliver high-quality results. These customers prioritize feeling good about their beauty routine while looking and feeling their best. Kester Black shoppers are likely to be eco-conscious individuals who value ethical and sustainable beauty products.
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Here's what shoppers have to say:
- The nail polish is described as the best ever, with a smooth formulation and easy removal
- Kester Black is cruelty-free, vegan, and carbon neutral
- The brand offers a wide array of shades, including classic and unique options
- Customers are happy to support Kester Black and appreciate the brand's values
Cons
- The brand's "no nasties" claim may not live up to expectations
- Some products are overpriced compared to similar options on the market
- The nail colours may not have the best staying power or strengthening properties
- The cuticle mask may not offer unique benefits compared to other nail and hand masks
- The water-based nail remover is refreshing, but the brand's overall products may not be outstanding
Kester Black offers shipping to all Australian customers, as well as to New Zealand, Europe, and the UK. Orders are shipped Monday through Friday, with the majority being dispatched the following business day. For Australian customers, free standard shipping is available on orders over $60.00 and free express shipping on orders over $100.00. Shipping to New Zealand is calculated at $20. International customers should note that shipping rates may differ from those offered to domestic customers.
Kester Black offers a 30 day fuss-free returns policy for their products. If a customer is not 100% satisfied with their purchase, they can return it within 30 days of placing the order. To initiate a return, the customer must contact Kester Black's customer service team.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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75
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
91
/
100
This brand offers products that are on the pricey side.
Target Audience
Eco-conscious beauty enthusiasts
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
85
/
100
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DTCetc Score
91
/
100
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