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The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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Sole Bicycles

Awarded Best in Show at the 2011 University of Southern California New Venture Competition, Solé Bicycles was the brainchild of a group of energetic student entrepreneurs who intended to build the lightest, most advanced and affordable commuter bike on the market. By incorporating existing technologies and manufacturing practices into their bicycle frame design, the team turned its vision into reality.

SolidState

SolidState offers eco-friendly, wax-based grooming products that are highly concentrated and longer lasting than traditional options. Perfect for on-the-go use, their commitment to sustainability and quality make them a great choice for any grooming needs.

Soma

Soma offers beautifully designed coffee brewing, drinking, and filtration accessories that provide clean, filtered water while making a positive impact on the world. With a commitment to charity: water, Soma's environmentally and socially conscious customers can enjoy high-quality products while contributing to ending the global water crisis.

Soma Ayurvedic

Soma Ayurvedic is the ultimate natural skincare brand, using plants, flowers, and herbs to balance the body and mind. Their adaptogenic herbs come straight from lush Indian forests, making them the most biodiverse products in the world. Customers who value holistic approaches to beauty will love Soma Ayurvedic's products.

Something Navy

Something Navy is a fashion and media brand founded by Arielle Charnas in 2009. The brand is known for its Something Navy collection, which is designed for the everyday icon and features elevated wardrobe staples and not-so-basic essentials. Something Navy's editorial content is filled with inspiring and engaging lifestyle stories covering a wide range of topics, including personal essays, beauty and skincare tips, travel inspiration, and fashion advice.

Son of a Tailor

Son of a Tailor is a sustainable brand that offers made-to-order, custom-fit essentials with high-quality materials. Their Perfect Fit Algorithm makes creating your custom size a breeze. The brand's mission is to inspire others to join them in reengineering the clothing industry for the planet and people.

Sons

Sons is a London-based men's health and hair care brand co-founded in 2020 by Adrian and Will. They offer customized solutions to restore healthy hair, as well as products for gut, brain, and immune health. Their commitment to a zero carbon footprint and partnership with Chemist4u pharmacy make their effective and affordable treatments accessible and reliable.

Soul Cap

The Soul Cap provides increased room for a convenient, comfortable fit. From our ponytail holders to the innovative True Braids™, we have you covered to keep your hair in check. Ideal for those with dreadlocks, weaves, braids and extensions - designed with extra room in mind.

Sound

Sound's line of sparkling water beverages offers a healthier and more exciting alternative to sugary drinks. With unique flavors of organic tea, botanicals, and fruit extracts, Sound is committed to inspiring healthier and happier communities.

Sourse

Sourse's vitamin-infused dark chocolate bites are a delicious way to supplement your daily nutrient intake. Made with clean, plant-based ingredients, Sourse believes that supplementing should be enjoyable for everyone. Their chocolate is a whole food with natural properties that aid in nutrient absorption.

Soxy

Socks are used every day, why not have fun with them? Our mission is to be the sock brand you love. We make fun feet for real people. You'll find a new pair of socks in your inbox every month. Socks for men, women, kids, just for fun, socks to wear at home or out on the town. Our mission: create the world's best socks and prove that socks are cool.

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