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Travel — Hipster

Sole Bicycles

Awarded Best in Show at the 2011 University of Southern California New Venture Competition, Solé Bicycles was the brainchild of a group of energetic student entrepreneurs who intended to build the lightest, most advanced and affordable commuter bike on the market. By incorporating existing technologies and manufacturing practices into their bicycle frame design, the team turned its vision into reality.

www.solebicycles.com ↗ ★★★★★ 4.7 via Okendo
Sole Bicycles
DTCetc Score
72
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Solé Bicycles sells single speed, fixed gear, and multi-speed bicycles including Dutch step-throughs, coastal cruisers, and all-terrain bikes. They ship from a California warehouse and offer bikes starting at $399.

Who shops at Sole Bicycles

For customers seeking affordable single speed, fixed gear, and casual riding bikes.

Sole Bicycles
100%
Direct-to-consumer
Travel
Category
03

The DTCetc bottomline

72
/100
Overall score
Quality72
Sustainability50
Value for money50
Category
Travel
Style
Hipster
04

What customers say

4.7 Summarized from verified reviews via Okendo

"I bought my bike over 2 years ago and still love it. It looks great and I've had zero issues with it."

Sole Bicycles are highly praised for stylish design, quality build, and reliable performance, with rare but notable issues around assembly documentation and component durability.

Customers love
Attractive, lightweight design that looks like a traditional bike rather than a motorcycle
Durable and reliable performance, including crash resilience and long-term reliability
Comfortable, versatile for commuting and city riding with good battery life on e-models
Things to consider
Assembly guide lacks detail; build video needed for clarity
Handlebar design doesn't match pictures; kinked rather than full curve
High frequency of inner tube replacements reported in some cases
Quality control issues: bent frames and broken spokes on arrival
05

Popular products

Shop the range ↗

Sole Bicycles shipping policy

Bicycles ship via FedEx from California at $50 flat rate for pedal bikes and $100 for e-bikes in the contiguous US. Accessories under $150 incur a $15 shipping fee.

Sole Bicycles return policy

14-day return window

Unused, unridden bikes ordered within 14 days can be returned for full refund if in original packaging; otherwise store credit applies. Return shipping costs $60 for standard bikes or $150 for 3-speed and electric bikes. Sale items are final sale and not returnable.

06

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