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The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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Olaplex Shampoo

Olaplex is an innovative haircare company that uses patented bond-building technology to rebuild and replenish damaged hair. Their products have been used by celebrities and have won acclaim from customers and stylists. Their Hair Quiz helps customers find the perfect product for their hair type, while their manufacturing process saves water and trees.

Olipop

Olipop is the tonic of choice for health-conscious individuals seeking a delicious and gut-friendly alternative to sugary drinks. Crafted with hardworking ingredients and backed by cutting-edge research, it's the ultimate off-ramp to a healthier future.

Oliver Cabell Sneakers

Oliver Cabell specializes in crafting luxury footwear by blending modern materials with traditional techniques. They only work with high-quality, enduring materials, from custom outsoles to ethically sourced Italian leathers. Dedicated to providing high-quality shoes directly to consumers without the usual retail markups, Oliver Cabell ensures both excellence and affordability. Their shoes are designed for everyday wear and built to last forever.

Ollie

Treat your pup to the wholesome taste of Ollie. We make dog food with real, human-grade ingredients and include the nutrients your pup needs to thrive. Our dog food is delivered to you every month, so that you can spend less time thinking about what your pup eats, and more time relaxing with them at home!

OM-SE

Introducing OM-SE, the Swedish skincare brand that cares for your skin with powerful multi-use products. With high-performing ingredients and a minimalist routine, achieve radiant complexions and embrace your natural beauty. Experience the transformative power of OM-SE.

Omsom

Omsom is an American food brand founded by the Pham sisters in 2018 to bring unapologetic Asian flavors to the home kitchen. Their high-quality ingredients and meal starters, spice blends, and pre-made sauces have been featured by Vogue, Thrillist, and Food Network. Customers can enjoy free delivery on orders over $35 and a range of one-time purchases and customizable subscription options, with gluten-free and vegan options available.

ONEFOLD

ONEFOLD offers high-end, unisex children's clothing made with natural, recycled, and organic fibers that grow with your child. Their unique sizing system and commitment to sustainability make them a must-have for eco-conscious parents.

O'Neill

O'Neill is a United States-based lifestyle apparel retailer that sells men's and women's Clothing. O'Neill specializes in surf gear including boardshorts, wetsuits, and swimwear. Since 1952 O'Neill has been representing the original Californian lifestyle .

OneSkin

OneSkin is a brand founded in 2016 by four scientists with a mission to help people age in a healthy and vibrant way. They offer two innovative products designed to target signs of aging and help delicate skin produce healthy cells for a firmer, brighter, more even complexion. OneSkin is committed to sustainability and donates 1% of all sales to charity.

Onewheel

The Onewheel replaces the typical skateboard with an electric-powered on-wheeling vehicle, allowing users to ride a board that drives itself. A single wheel that glides, feels natural and leaves you feeling like you're skating, surfing, snowboarding or taking a Segway to new heights. This is about experiencing the thrill of on-wheeling by riding a self-balancing electric board-sport.

Only NY

Only NY is a United States-based modern apparel retailer that sells unisex Clothing. Only NY is inspired by New York City, its streets, culture, and unique art. By making high quality goods in limited quantities, Only NY seeks to create accesible and timeless apparel for a wide-range audience.

Onnit

Onnit is the ultimate brand for those seeking total human optimization. Their whole foods approach to supplements, unconventional fitness equipment, and goal-oriented mindset resources make them a must-try for anyone looking to improve their well-being.

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