Onewheel

The Onewheel replaces the typical skateboard with an electric-powered on-wheeling vehicle, allowing users to ride a board that drives itself. A single wheel that glides, feels natural and leaves you feeling like you're skating, surfing, snowboarding or taking a Segway to new heights. This is about experiencing the thrill of on-wheeling by riding a self-balancing electric board-sport.

Category
Travel
Specialty
Socials
60
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Onewheel

Onewheel is a company founded by Kyle Doerksen in 2013. They create products that bridge recreation and transportation, providing a unique riding experience that brings joy to thousands of riders. Onewheel's flagship product is a self-balancing electric board that can take you anywhere you want to go with ease and style. Their products are designed to bring people closer together, inspire them to live life to the fullest, and help them get rad. Onewheel's HQ is located in Santa Cruz, surrounded by redwood forests and pumping surf, providing endless inspiration and the ultimate testing grounds for their innovative vehicles from the future.

Who Shops At Onewheel

Adventure-seekers who enjoy innovative recreational vehicles gravitate toward Onewheel. These customers appreciate the brand's fusion of recreation and transportation and the unique riding experiences their products offer.

What customers love about Onewheel

Here's what shoppers have to say:
  • Onewheel is affordable and has new safety features like Simplestop tech
  • Quick to learn and provides a great workout for abs, ankles, and obliques
  • The riding sensation is pure pleasure and the board is built like a tank
  • Allows for a floaty powder feeling all year round on any terrain
  • Forward-thinking features like direction sensing LED lights and 20 min 100% charge time
  • Handles dirt, gravel, sand, wet roads, grass, snow, and pavement easily
  • Provides a unique riding experience and is all-terrain
Cons
  • The smaller board has limitations in terms of control, range, and speed compared to the larger board.
  • There have been reports of safety issues with some boards malfunctioning and causing accidents.
  • The customer service experience has been subpar, with slow repair times and unresponsive support.
  • The product quality has been criticized for being flimsy and prone to damage.
  • The rider experience can be challenging, with difficulty navigating uneven terrain and occasional issues with the board operating on its own.
  • Returns and refunds for faulty products have been difficult to navigate.

Onewheel's Shipping Policy

Onewheel offers shipping for their products through FedEx. The brand recommends contacting airlines and airports directly before traveling with their products due to restrictions on battery-powered devices. Onewheel boards and accessories are shipped separately and require a signature upon delivery. If the package is not received, the carrier will attempt delivery three times before returning the package to Future Motion. Customers can also contact the carrier to locate their package or pick it up before the next delivery attempt.

Onewheel's Return Policy

Onewheel, a brand by Future Motion, accepts returns on all unused and unopened items within 30 days of delivery. However, they are unable to accept refunds on any opened or used Onewheel boards or accessories. A restocking fee will be applied, which will be deducted from the total refund amount. The restocking fee varies depending on the product, with accessories having a 15% fee, and Onewheel Pint, Pint X, and GT having fees of $30, $40, and $50, respectively. If you purchased a bundle set, the entire bundle must be returned to qualify for a refund. To initiate a refund, customers must visit the support site and submit a request to initiate an RMA. Customers must pay for the return shipment to Future Motion and are recommended to use a shipping method with tracking. Refunds will be processed back to the original payment method that was used to pay for the order within two business days from receiving the product(s). If an item is deemed used or ridden, no refund will be processed. Onewheel only accepts returns on products purchased directly through their website. If purchased from an authorized reseller/dealer, customers must check with the reseller/dealer for their return policy.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
40
/
100
This brand offers products that are on the pricey side.
Quality Score
60
/
100
This brand offers products that are on the pricey side.
DTCetc Score
52
/
100
This brand offers products that are on the pricey side.
Target Audience

Adventure-seekers, innovators, riders

Stereotype

Adventurer

Pricing Rating
$
$
$
$
$
$
$
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$
$
$
$
$
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Sustainability Score
40
/
100
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Quality Score
60
/
100
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DTCetc Score
52
/
100
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Onewheel on Socials

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Onewheel (@Onewheel) • Instagram photos and videos

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