Onnit

Onnit is the ultimate brand for those seeking total human optimization. Their whole foods approach to supplements, unconventional fitness equipment, and goal-oriented mindset resources make them a must-try for anyone looking to improve their well-being.

Category
Wellness
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Onnit

Onnit, founded in 2010 by Aubrey Marcus, is a company dedicated to helping individuals reach their full potential in mind, body, and spirit. Onnit's philosophy is centered around total human optimization (THO), which involves strengthening weaknesses, building on strengths, and recognizing the interconnectedness of the mind, body, and spirit. Onnit offers a variety of products, including supplements, fitness equipment, and educational resources, all designed to support individuals on their journey to optimal health and performance. Onnit's unique approach to supplementation emphasizes whole foods and environmentally-friendly sourcing, while their unconventional fitness equipment and methods challenge the body in new ways. Additionally, Onnit offers resources for developing a mindset that supports achieving any goal. Whether you are an elite athlete or simply looking to improve your overall well-being, Onnit has something to offer.

Who Shops At Name

Individuals aiming for total human optimization in mind, body, and spirit are drawn to Onnit. These customers value the brand's whole foods approach to supplementation, unconventional fitness equipment, and resources for developing a goal-oriented mindset.

What customers love about Onnit

Here's what shoppers have to say:
  • Alpha Brain is a go-to product every morning
  • Great attention to detail and high quality in every item
  • Prompt and great customer service
  • The Iron Man kettlebell is amazing and worth the purchase
  • ONNIT 6 is an efficient and effective workout program
Cons
  • Issues with billing and automatic deliveries
  • Problems with honoring sale prices and refund requests
  • Potential for adverse reactions to certain products

Onnit's Shipping Policy

Onnit is a brand that offers international shipping options to customers across the globe. The two carrier options available for international shipping are UPS Worldwide Express and UPS Worldwide Saver, both of which offer tracking and transit times of 2-7 business days. All import duties and fees have been paid for in advance by Onnit on behalf of the customer. However, Onnit is not responsible for any transit outside of the shipping destination selected with an order on Onnit.com. The checkout process includes all known limitations to ensure customers only order what they can safely and legally receive. There are relationships with a few international retailers to help make it easy to order favorite Onnit products.

Onnit's Return Policy

Onnit offers a 90-day return policy for applicable items purchased on their website. If a customer wants to return a supplement, it must be at least half full to qualify for a full product refund. Anything returned outside the 90-day period may qualify for store credit.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience

Total human optimizers

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
85
/
100
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DTCetc Score
86
/
100
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Onnit on Socials

View this profile on Instagram

Onnit (@Onnit) • Instagram photos and videos

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Seed

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8Greens Gummies

8Greens is a health and wellness brand founded in 2016 by Dawn Russell, dedicated to making nutrition more accessible and affordable. Their signature product is a gummy that condenses the recommended serving of fruits and vegetables into one single tablet. 8Greens sources their ingredients from certified organic suppliers and is committed to sustainability and social responsibility, with a portion of their revenue going to Save the Children. They have been featured in several media outlets and are a favorite among many celebrities.

Aloha

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