O'Neill

O'Neill is a United States-based lifestyle apparel retailer that sells men's and women's Clothing. O'Neill specializes in surf gear including boardshorts, wetsuits, and swimwear. Since 1952 O'Neill has been representing the original Californian lifestyle .

Category
Apparel
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

About O'Neill

O'Neill is a brand that was founded by Jack O'Neill in the year 1952. The brand is committed to protecting the oceans for generations to come and this is reflected in their products. O'Neill Blue products are designed for durability, circularity, and a better future. The brand uses 50% more sustainable materials across all O'Neill Blue garments. O'Neill also strives to use sustainable production practices throughout their supply chain and has a code of conduct for their suppliers. The brand is constantly improving their internal training, ensuring forecasting precision, and minimizing their footprint with every step. O'Neill also gives back to society through initiatives like the Sea Odyssey which educates students on the importance of maintaining a strong relationship with the sea and environment.

Who Shops At Name

Environmentally conscious consumers who appreciate durable and sustainable clothing are drawn to O'Neill. These customers value the brand's commitment to protecting oceans, using sustainable materials, and implementing responsible production practices.

What customers love about O'Neill

Here's what shoppers have to say:
  • O'Neill has a good website
  • Their products are well priced
  • Quick delivery of items
  • Great purchases that are comfortable, warm, and unmissable
  • Items arrive on time, as described, with no need to contact customer service
  • Easy returns process
  • Excellent customer service experience
Cons
  • The sizing and return process could be improved.
  • Customer service response time needs improvement.
  • Shipping and order fulfillment could be more efficient.
  • Promotional discounts may not always be honored.
  • Delays in shipping and inaccurate sizing recommendations have been reported.

O'Neill's Shipping Policy

O'Neill offers shipping to several countries, including Belgium, Germany, Denmark, Romania, Finland, France, Greece, Hungary, Italy, Luxembourg, the Netherlands, Austria, Poland, Portugal, Spain, United Kingdom, Czech Republic, and Sweden. However, there are certain locations where delivery is not possible. Orders placed before 2 PM CET on weekdays are processed on the same day, while orders placed after the cutoff time are processed on the next working day. Shipping costs vary depending on the destination country, and free shipping is available for orders above €100 for Germany and the Netherlands, and above £100 for the United Kingdom. Shipping costs will be refunded if a full order is returned. Customers can track and trace their parcels using the tracking link provided in the shipping confirmation email.

O'Neill's Return Policy

O'Neill Europe offers a return policy for EU consumers who are not completely satisfied with their order. Customers have 30 days to send back the item(s) free of charge through the Online Return Portal or UK Returns portal, depending on their location. The returned item(s) must be adequately packaged in the bag/box it was sent in and cannot have been washed, worn, or have the original tags removed. Facemasks and underwear may only be returned in a completely unworn condition, and the hygiene seal may not be removed from women's and girls' swimwear. The return process can take up to 21 working days to fully process, and customers will receive a confirmation email once their refund has been processed successfully. Delivery charges will only be refunded if the complete order is returned. Unfortunately, the return service for the O'Neill Biofield Jacket is only available for EU consumers who want to ensure the proper disposal and biodegradation of the jacket.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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85
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious consumers

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
80
/
100
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DTCetc Score
79
/
100
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O'Neill on Socials

View this profile on Instagram

O'Neill (@O'Neill) • Instagram photos and videos

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