Omsom

Omsom is an American food brand founded by the Pham sisters in 2018 to bring unapologetic Asian flavors to the home kitchen. Their high-quality ingredients and meal starters, spice blends, and pre-made sauces have been featured by Vogue, Thrillist, and Food Network. Customers can enjoy free delivery on orders over $35 and a range of one-time purchases and customizable subscription options, with gluten-free and vegan options available.

Category
CPG
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Omsom

Omsom is an American food brand founded by the Pham sisters in 2018 with a mission to "showcase unapologetic Asian flavors" in sauces and recipes designed for easy home cooking. The brand offers high-quality, uncompromising ingredients that reflect true Asian cuisine. Omsom has been featured by Vogue, Thrillist, and Food Network and offers meal starters, spice blends, and pre-made sauces, as well as recipes to create dishes in the comfort of your own home. Customers can enjoy free delivery on orders over $35 and a range of one-time purchases and customizable subscription options, with gluten-free and vegan options available.

Who Shops At Name

Omsom is a brand that provides pre-made starters for East and Southeast Asian cuisine, making it easy for home cooks to craft delicious meals with an authentic flavor profile. It is suitable for all levels of experience in the kitchen, and is suitable for those with gluten allergies or vegan diets, as their website clearly marks which starters are suitable for those diets.

What customers love about Omsom

Here's what shoppers have to say:
  • Omsom has an amazing mission of bringing Asian cuisines to your home and partnering with chefs to share their passions.
  • The packaging and branding are great and add to the experience.
  • The seasoning starters are delicious and make cooking easier and more cost-effective than buying seasonings separately.
  • The flavors are tasty, the recipes are helpful, and customization is encouraged.
  • The product is easy to use and can be used to make a variety of dishes.
  • The content on their social channels is entertaining and educational.
  • The product is shelf stable and makes a great gift.
  • It is a great way to explore different Asian cuisines.
  • It is a quick meal option and cuts down on prep time.
  • It is now available in Whole Foods.
Cons
  • The packaging can be difficult to use and may result in product waste.
  • Some customers may find it inconvenient that jars of the product are not available for more precise measurements.

Omsom's Shipping Policy

Omsom offers free delivery on orders over $35 within the US (not including PO boxes). Delivery fees on smaller orders and express options are calculated at checkout. Same-day shipping is available in major cities like LA, NYC, Chicago, and San Francisco. Currently, Omsom is not able to deliver internationally, but they hope to offer international shipping soon.

Omsom's Return Policy

Omsom does not offer returns or exchanges for its food products. No items can be returned, and no refunds will be given. There is no time limit for returns, as none are accepted.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Asian food lovers

Stereotype

Foodie

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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Omsom on Socials

View this profile on Instagram

Omsom (@Omsom) • Instagram photos and videos

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