Baby — Whole Foods baby food for label-reading parents

Once Upon a Farm

Jennifer Garner's cold-pressed organic baby & kids food — pouches, smoothies, frozen meals, oat bars. Subscription DTC + Whole Foods/Target/Sprouts.

onceuponafarmorganics.com ↗ ★★★★★ 4.9 via Yotpo

Baby

Visit Website →

Instagram

DTCetc Score

out of 100

The story

Once Upon a Farm was founded in 2015 by Cassandra Curtis and Ari Raz to create nutritious baby food options. The company expanded with co-founders John Foraker (former Annie's CEO) and Jennifer Garner, and now offers organic, farm-fresh snacks and meals for babies to big kids sold in more than 22,000 stores nationwide.

Who shops at Once Upon a Farm

Parents and caregivers seeking nutritious snacks and meals for babies through older children.

Berkeley, California, USA

Headquarters

100%

Direct-to-consumer

Baby

The DTCetc bottomline

/100

Overall score

Quality85

Sustainability78

Value for money55

What customers say

4.9 Summarized from verified reviews via Yotpo

"I love giving my baby pouches that don't make me feel lazy and gross!"

Customers overwhelmingly love Once Upon a Farm for quality products, fast shipping, and excellent customer service.

Customers love

Kids genuinely enjoy the flavors and ask for them regularly

Fast, reliable shipping with products arriving cold and well-packaged

Easy-to-use website and convenient subscription management

Healthy snack option parents feel good about feeding their children

Things to consider

Price point is higher than some alternatives

Shipping

Refrigerated and frozen products ship Monday-Wednesday with standard 2-day delivery (occasionally Thursday with 1-day delivery) and arrive within 3-9 days from purchase. Pantry snacks take 2-9 days for order processing. Weekend deliveries are not available.

Returns

All sales are final and returns are not accepted. The company will issue credit, add product to a future order, reship, or refund for products damaged in transit, handled on a case-by-case basis.