DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials
Proper
Proper is the sleep wellness brand changing the way Americans sleep. With natural, PhD-developed supplements and evidence-backed sleep coaching, Proper helps individuals achieve long-term health benefits through better sleep.
90
/
100
DTCetc Score
Brand Tags
No items found.
DTCetc’s Take
Popular Products
No items found.
Proper is a sleep wellness brand founded by two individuals who were determined to change the way Americans sleep. With the staggering number of people suffering from sleep issues, Proper aims to repair the fundamentals of great sleep at night, so individuals can be the best version of themselves during the day. The brand offers natural, PhD-developed supplements that contain rigorously vetted ingredients for deeper, better quality sleep that addresses different sleep needs, goals, and biochemistries. Proper also offers a first-of-its-kind, evidence-backed sleep coaching program developed by Allison Siebern, PhD, CBSM, an Adjunct Assistant Clinical Professor at Stanford, which identifies root cause issues for optimal sleep wellness. Customers can also benefit from digital tools, such as a baseline assessment and a daily digital sleep journal, for a more holistic understanding of how daily behaviors impact key sleep metrics. Proper is committed to helping individuals achieve a good night's sleep for long-term health benefits.
Proper customers are individuals who are determined to improve their sleep quality and overall wellness. They value the brand's natural, PhD-developed supplements and evidence-backed sleep coaching program. Proper's clientele likely consists of people who appreciate a holistic approach to understanding how daily behaviors impact their sleep and are committed to achieving long-term health benefits through better sleep.
Products powered by Next Big Shop - get real time product and sales insights on any Shopify store.
Here's what shoppers have to say:
- No positive reviews found.
Cons
- No negative reviews found.
Proper offers a free shipping policy for their subscribers. However, non-subscribers who opt for à la carte purchases are charged a flat rate of $5.00 per order.
Proper is a brand that is dedicated to helping customers achieve better sleep health through natural products. The company offers a 30-day return policy for customers who are not satisfied with their purchase. If the product is not working for you after several weeks of use, you can contact Proper at care@getproper.com to request a full refund. However, if you purchased Proper products from a retail location, they must be returned to the place of purchase. Proper does not accept returns or refund customers who try to return a retail purchase through their website.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
75
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience
Sleep wellness seekers
Stereotype
Health-conscious
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
80
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
89
/
100
This is a placeholder
care/of
care/of is a smart vitamin brand that delivers vitamins in a smarter way. We're not just about mega doses and empty promises, our nutrient-rich formulas are formulated by experts, personalized and fractionated into essentials, and delivered fresh to your door each month.
Speciality
goop
Goop is a curated commerce experience that will become a destination for the very best in wellness shopping and inspiration.
Speciality
Hers
Hers is on a mission to improve global health by enabling people to feel their best physically and mentally. The company believes that individual well-being can significantly impact overall life quality. They are working toward making health and wellness more accessible for everyone through personalized care solutions. Their approach includes normalizing health challenges faced by many while constantly innovating solutions around them.
Speciality
hims
Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).
Speciality
Keeps
Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.
Speciality
rootine
Rootine focuses on delivering a personalized experience that is convenient for you. From a simple at-home test to a full, 1:1 micronutrients program based on your specific needs. Our technology and service team will work with your healthcare professional to ensure you are receiving the best care through every step, and monitor your health progress digitally - no in-person visits required.
Speciality
Seed
Seed develops, manufactures and offers a suite of clinically-studied probiotic dietary supplements designed to impact human and planetary health.
Speciality
Vital Proteins
Our mission is to provide clean, organic, pasture-raised collagen peptides and grass fed beef gelatin to help people live their best life during this fast-moving world. We believe that whole food based nutrition containing our protein powders are essential for one's overall health, fitness and wellbeing.
Speciality
8Greens Gummies
8Greens is a health and wellness brand founded in 2016 by Dawn Russell, dedicated to making nutrition more accessible and affordable. Their signature product is a gummy that condenses the recommended serving of fruits and vegetables into one single tablet. 8Greens sources their ingredients from certified organic suppliers and is committed to sustainability and social responsibility, with a portion of their revenue going to Save the Children. They have been featured in several media outlets and are a favorite among many celebrities.
Speciality
Aeyla
Aeyla is a UK-based wellness brand that prioritizes natural solutions for sleep and stress. Their core belief, The Ripple of Good, guides their business as they give back to mental health charity partner, Young Minds, and protect 5 trees in the Amazon rainforest with every purchase. Their award-winning weighted blanket is a highlight of their product range.
Speciality
Be the first to know the hottest in online brands.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.