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Prima
Prima is a wellness brand that combines hemp, science, and nature to cultivate wellbeing. Their CBD-infused products, including skincare and supplements, are made with high-quality, clean ingredients, and their mission is to help individuals find balance and improve their overall health.
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DTCetc Score
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Prima, founded in 2019 by Christopher Gavigan, Laurel Angelica Myers, and Jessica Assaf, is a wellness brand that believes in the power of hemp, science, and nature to cultivate wellbeing. Their mission is to uplift science and nature to advance health, and they provide products, tools, and education to help individuals find balance and improve their overall health. Prima offers a range of CBD-infused products, including skincare, supplements, and body care, all made with high-quality, clean ingredients. With a deep respect for nature and a commitment to better, Prima is dedicated to helping individuals and the world around them thrive.
Prima customers are individuals who are interested in the benefits of hemp, science, and nature to improve their overall health and wellbeing. They value the brand's commitment to providing high-quality, clean CBD-infused products, such as skincare, supplements, and body care. Prima's clientele likely consists of people who appreciate the brand's deep respect for nature and their mission to uplift science and nature for advancing health.
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Here's what shoppers have to say:
- The CBD no worries softgels are great for boosting feelings of calmness and help with stress and anxiety.
- The CBD serum is amazing with a delightful website experience and perfect unboxing.
- The body oil is wonderful, leaving skin moisturized and smelling great.
- The Niacinamide serum and body lotion did not disappoint with stunning packaging and innovative use of CBD in skincare.
- The customer experience is amazing with a focus on listening to customers and creating products for their needs.
- The daily softgels are great for overall health and the sleep caps help with better sleep without the groggy side effects of melatonin.
Cons
- Prima's accessibility is limited to the United States, which may not be ideal for a global audience.
- Compared to similar brands, Prima's products are relatively expensive.
- Some customers have reported that Prima's products were not effective for them.
- Shipping times for Prima's products have been criticized for being too long.
- Prima's customer service has been noted as lacking, with slow response times and unhelpful representatives.
Prima offers same-day shipping for orders placed before 11AM PST, excluding weekends and U.S. holidays. Standard shipping takes 2-7 business days for delivery. For orders under $75.00, there is a flat-rate shipping fee of $8.00. However, orders over $75.00 are eligible for free shipping. Once a shipping label is assigned, customers receive an email with tracking information.
Prima offers a 30-day return policy for all purchases made through their website. If for any reason a customer is not 100% satisfied with their purchase, they can initiate a return by clicking on the provided link. However, any purchases made at a retail location must be returned to the place of purchase as Prima is unable to process returns for retail purchases on their website.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
75
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100
This brand offers products that are on the pricey side.
Quality Score
70
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100
This brand offers products that are on the pricey side.
DTCetc Score
74
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100
This brand offers products that are on the pricey side.
Target Audience
Wellness enthusiasts, nature lovers, cbd users
Stereotype
Wellness-seeker
Pricing Rating
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Sustainability Score
75
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100
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Quality Score
70
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100
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DTCetc Score
74
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100
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