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Moon Juice
Moon Juice, which began as a line of handmade adaptogenic milk and juice cleanses, is a line of super herb-infusions for beauty, brain and body. Through their shops and website, you can easily find and purchase products that incorporate the “best of nature’s pantry” in order to help heal your body from the inside out. Moon Juice offers an assortment of plant-based products that treat a variety of health and wellness needs. Options include cleanse programs, snacks and beverages, adaptogens, elixirs, beauty products, supplements and tinctures. Popular products include SuperYou stress management supplements, Magnesi-om de-stressing drink mix, and Cosmic Cream Dewy Moisturizer.
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DTCetc’s Take
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Moon Juice is a beauty and wellness brand founded by Amanda Chantal Bacon in 2011. It sells organic, vegan, GMO-free, and gluten-free adaptogen supplements, skincare products, and foods to naturally treat biological ailments. Popular products include SuperYou supplements, Magnesi-Om powders, Dream Dust sleep aids, Sex Dust, Brain Dust, Power Dust, Beauty Dust, Acid Potion, and Milk Cleanse. Customers can purchase these items with Afterpay and benefit from a 10% subscription discount, free US shipping on orders over $50, and a rewards program. Moon Juice has three physical locations in Los Angeles and has been featured in various publications.
Moon Juice may have a stereotype of being for hippies, but it actually appeals to a wide range of customers who prioritize natural and organic products for their health and wellness. These customers are typically health-conscious and seek out products that are free from harmful chemicals, GMOs, and gluten. They are also interested in alternative medicine and natural remedies for common ailments.
Moon Juice aligns with these customers' values by offering a range of adaptogen supplements, skincare products, and foods that are organic, vegan, and GMO-free. The brand's focus on adaptogens, which are natural substances that help the body adapt to stress, is particularly appealing to customers who are looking for ways to manage stress and improve their overall well-being. Moon Juice's popular products, such as SuperYou supplements, Magnesi-Om powders, and Dream Dust sleep aids, are all designed to help customers feel their best and improve their quality of life.
In addition to its focus on natural and organic products, Moon Juice also offers a rewards program and a subscription discount, which appeals to customers who are looking for ways to save money on their purchases. The brand's physical locations in Los Angeles also make it easy for customers to shop in person and experience the products firsthand.
Overall, Moon Juice is a great fit for customers who prioritize natural and organic products for their health and wellness. The brand's focus on adaptogens, its range of products, and its commitment to sustainability and transparency make it a trusted choice for customers who are looking for high-quality, natural products to support their health and well-being.
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Here's what shoppers have to say:
- Many users have reported positive effects from taking the supplements, such as improved mood, focus, energy, and sleep.
- The packaging is aesthetically pleasing and sustainable.
- The products have a pleasant taste and texture.
- The SuperYou supplement has been reported to help with libido issues.
- The Acid Potion is highly praised for its effectiveness in improving skin texture, clarity, and tone.
- The protein powder is energizing and has a pleasant flavor.
- The Cosmic Cream moisturizer is gentle on sensitive skin and hydrates without causing oiliness.
Cons
- The quality of Moon Juice's products is inconsistent.
- Some customers have reported experiencing negative side effects after using Moon Juice products.
- Moon Juice's prices are higher than similar products on the market.
Moon Juice offers free shipping on orders over $50 to the contiguous U.S. via FedEx. Products are typically shipped out within 1-4 business days, though there may be delays due to COVID-19. For national and international shipping, rates are calculated by the provider based on package weight and zip code/destination. International packages are subject to duties and customs fees which are not calculated at checkout. Moon Juice ships to Canada, France, and the U.S.
Moon Juice allows customers to return products within 45 days of purchase. Customers can initiate a return at the Return Centre on the Moon Juice website by entering their email and order number and selecting the items they wish to return. Once the return is authorized, customers will receive step-by-step instructions and a prepaid shipping label via email. The store will inspect the item upon receipt and process the refund within 48 hours. No items are excluded from the return policy, and all returns must be completed within the 45-day window.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
78
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This brand offers products that are on the pricey side.
Target Audience
Wellness seekers
Stereotype
Hippie
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Sustainability Score
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DTCetc Score
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