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Innate
Discover your innate ability to be healthy and happy with Innate Co. This science-backed health lifestyle brand offers a range of products, including supplements and probiotics, to make gut health simple.
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DTCetc’s Take
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Innate Co. was founded in 2019 by Luca and Nini with a vision to improve the health and well-being of people through the power of science, education, and community. This science-backed health lifestyle brand focuses on making a micro impact on the life of people and the planet, through the microscopic magic that is within you. Innate believes that health is a synchronicity of body, mind, and the natural world. Their mission is to connect people with their innate ability to be healthy and happy through the power of science, education, and community. Innate offers a range of products that make gut health simple, including supplements, probiotics, and other wellness products.
Innate Co. is popular among customers who want to improve their health and well-being through science-backed products and education. With a focus on gut health and a range of wellness products, Innate Co. appeals to those looking to connect with their innate ability to be healthy and happy.
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Here's what shoppers have to say:
- Users have noticed a reduction in IBS symptoms and improved digestion
- The use of low FODMAP prebiotics sets Innate apart from other brands
- The probiotics have improved users' moods
- Efficient and effective compared to other probiotics
- Reduces IBS flare ups and improves digestion
- All-natural ingredients with no artificial additives
- Environmentally conscious packaging and refill system
Cons
- The brand's prices are on the higher side, although they are comparable to other brands in the market.
- Offering discounts or loyalty rewards for long-term customers could improve the overall value proposition.
Innate offers fast and efficient shipping for their products. Orders are processed within 1 to 2 business days and customers will receive a notification when their order has shipped. Shipping within the UK is free and takes 1 to 2 business days with Royal Mail 1st Class. International shipping is also available to almost all countries with prices ranging from £5 to £28 depending on the shipping option chosen. Standard International Tracked takes 3 to 5 business days for EU countries and 6 to 7 business days for international shipping. Customers are responsible for any import duties and taxes that may be incurred. Innate accepts returns up to 30 days after delivery and refunds the full order amount minus the shipping costs for the return. In case of damaged items, customers can contact Innate for a case-by-case solution.
Innate has a 30-day return policy for items that are unused, in their original packaging, and have the receipt or proof of purchase. Customers must contact the company to start a return and will receive a return shipping label and instructions. Damaged, defective, or incorrect items must be reported immediately. Sale items and gift cards cannot be returned. Certain items, such as perishable goods, custom products, and personal care goods, are not eligible for return. Once the return is received and inspected, customers will be notified of the approval status and refunded on their original payment method. It may take some time for the refund to process.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
87
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious consumers
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
85
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100
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Quality Score
85
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DTCetc Score
87
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100
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