DNAfit Testing

DNAfit is a personalized wellness program that uses genetic information to provide tailored meal plans, workouts and nutritional advice, empowering millions of people to live longer, healthier and happier lives. Founded in 2013, DNAfit has won multiple awards for its innovative approach to health and wellness.

Category
Wellness
Specialty
Socials
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About DNAfit Testing

DNAfit is a personalized wellness program founded in 2013 by entrepreneur Avi Lasarow with the mission to help millions of people live longer, healthier and happier lives. After analyzing a one-time saliva swab, the company uses genetic information to provide tailored meal plans, workouts, and nutritional advice. DNAfit has won multiple awards for its ground-breaking approach to health and wellness, and offers three different types of tests with the Circle Premium Test providing 500+ insights in 20 different categories. Customers can take advantage of 25% off with a promo code, free shipping & returns for UK residents, and a Refer a Friend program with a $10 Amazon gift card.

Who Shops At DNAfit Testing

Health-conscious individuals who prioritize their physical and mental well-being would find DNAfit Testing useful. These customers are likely to be interested in maintaining a healthy lifestyle, including regular exercise and a balanced diet. They may also be interested in learning more about their genetic makeup and how it affects their overall health. These customers value personalized solutions that cater to their unique needs and preferences. They are willing to invest in products and services that can help them achieve their health goals more efficiently and effectively. DNAfit Testing aligns with these values by providing tailored meal plans, workouts, and nutritional advice based on the customer's genetic information. This approach ensures that the customer receives recommendations that are specific to their body's needs and limitations, resulting in a more effective and sustainable wellness program. Furthermore, health-conscious customers are likely to be interested in innovative and science-backed solutions that can help them optimize their health. DNAfit Testing uses cutting-edge technology to analyze the customer's DNA and provide insights into various health-related categories. This approach is backed by scientific research and has won multiple awards, making it a trustworthy and credible option for health-conscious customers. Overall, DNAfit Testing is an ideal choice for health-conscious customers who value personalized, science-backed solutions that can help them optimize their health and well-being.

What customers love about DNAfit Testing

Here's what shoppers have to say:
  • Reputable company
  • Good privacy standards
  • Great customer service
Cons
  • Information provided is basic and vague
  • Lack of scientific evidence supporting health claims
  • Potential privacy concerns about selling genetic data

DNAfit Testing's Shipping Policy

For domestic shipping within the UK, DNAfit offers free shipping with Royal Mail. For international shipping, they use FedEx and shipping costs are calculated at checkout. They offer standard and expedited shipping options. There are no shipping deals for purchases over a certain price.

DNAfit Testing's Return Policy

DNAfit's return policy is valid only on kits purchased from DNAfit.com, and returns must be made within 5 business days of receiving the kit. To initiate the return process, customers must email [email protected], and the kit must be returned within 14 days of emailing. Return shipping costs are only prepaid for UK customers, and the kit must be undamaged, unused, and in the original, sealed packaging to be eligible for a refund. If the kit is opened but not used, customers will receive a 25% refund. If the kit was damaged or defective upon delivery, customers must contact DNAfit within 30 days. For missing items, customers must contact DNAfit within 2 months of delivery. If an order is lost, customers must contact DNAfit right away, and they may send a replacement kit. If customers are unhappy with the service, they can request a refund within 30 days of their second coaching call. Non-refundable items include shipping fees and undeliverable orders. It typically takes DNAfit 5 business days to process returns or replacements.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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75
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
80
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100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious consumers

Stereotype

Health-conscious

Pricing Rating
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75
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
80
/
100
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DNAfit Testing on Socials

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DNAfit Testing (@DNAfit Testing) • Instagram photos and videos

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