Curated list
The best in
makeup.
30 direct-to-consumer makeup brands, ranked by DTCetc score — led by Mented Cosmetics. How we score →
30
Brands listed
91/100
Top score
4
Face-offs
What is the best DTC makeup brand?
Mented Cosmetics tops our makeup ranking with a DTCetc score of 91/100, based on quality, sustainability and pricing.
How many DTC makeup brands does DTCetc cover?
We track 30 direct-to-consumer makeup brands, each scored and ranked on quality, sustainability and price.
What are the most affordable makeup brands?
Beauty Bakerie, Faculty, MOB carry the lowest price tiers in our makeup ranking.
What are the most sustainable makeup brands?
About Face, Axiology, Mented Cosmetics lead this list on our sustainability score.