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The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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11 Honore

11 Honore is an inclusive e-commerce brand founded in 2017 by Patrick Herning and Kathryn Retzer, offering designer basics, formal wear, and workwear for plus-sized women in sizes 12-24. Featured in The New York Times, Forbes, and at New York Fashion Week, 11 Honore celebrates the beauty of all body types, empowering plus-sized women to feel seen and represented in elegant designer fashion.

32 Degrees

32 Degrees, a basic apparel retailer based in the United States, carries a wide array of men's and women's clothing. Placing high priority on value and comfort, this store presents an extensive selection of everyday items designed to suit diverse styles and budgets. The product offerings at 32 Degrees are as varied as they are numerous, from warming winter outerwear to cool summer polo shirts, ensuring customer comfort throughout the year.

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Adore Me

Adore Me is the first women’s underwear company that lets you try on lingerie in the comfort of your home. Our lingerie is specifically designed to foster confidence and liberate you from the pressures of shopping for the perfect piece. With Adore Me, you have the choice to make wardrobe decisions away from the pressure of a dressing room, helping you relax and enjoy the experience.

Airinum

Airinum is a Swedish-based brand founded in 2004 that creates reusable masks designed to filter out pollution, pollen, and bacteria, raising awareness about poor air quality and public health. Their masks feature air filtration, lightweight material, and adjustable fit, and come in a variety of designs.

Aisle

Aisle is a Canadian company that makes and distributes washable, reusable alternatives for everyday products, such as feminine hygiene products. Aisle's products have been reviewed in magazines such as "Vancouver Magazine" and "Canadian Living", it currently has a five-star rating from the distributor of its menstrual cups on Amazon.com.

Apollo Neuro

Apollo Neuro is a wearable device that helps users manage their stress levels with touch therapy, learning and adapting to the user's life. Founded by Dr. David Rabin in 2015, it has been featured in multiple publications and undergone 6 clinical trials. It's available in 5 colors, with a 60-day return window and refurbished watches available for a lower price.

April

April is a modern vitamin brand that offers personalized, vegan supplements made with expert nutritionists and scientists' help. Their smart-working formulas are easy to navigate, and they prioritize transparency and education. Perfect for health-conscious customers who prioritize their physical and mental well-being.

Athena Club

Athena Club is a sustainable self-care brand founded in 2017 by Allie Griswold, Maria Markina, and Charles Desmarais. We offer all-natural, clean, and sustainable products such as razors, tampons, body lotions, and supplements that are free of synthetics, additives, and harsh substances. We are committed to sustainability and ethical sourcing and have donated over 1 million period products to those in need.

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Bare

Bare: The Scandinavian-inspired brand that combines sustainability and style. Their eco-friendly underwear is made from irresistibly soft TENCEL™ Modal, ensuring comfort and durability. Perfect for those who value minimalistic design and responsible production.

Base

Base is a revolutionary brand that offers at-home blood testing and tracking for those who prioritize their health. Backed by a team of experts, Base emphasizes accuracy, reliability, and data privacy while making blood data easily understandable for health-conscious customers.

Biocol Labs

Biocol Labs offers a range of clean, therapeutic supplements and all organic cosmetics, combining minerals with high-quality superfoods. Their commitment to creating chemical-free products is perfect for health-conscious individuals seeking a natural lifestyle.

BLANQI

BLANQI is a functional apparel, intimates, and accessories brand founded in 2017 by best friends Valerie Darragh and Sabrina Melarti. It provides chic, breathable, and supportive solutions for pregnant and post-partum bodies, and has been featured in major publications such as Women's Health, Glamour, and New York Magazine. BLANQI offers a range of supportwear, from tanks to leggings to jeans and tops, with sizes XS-3X. It is dedicated to supporting mothers and offers advanced features such as 360-degree support and pockets.

Blume Skincare

Blume is an e-commerce brand founded in 2018 to empower women through clean and sustainable self-care products. They offer a wide selection of health and wellness products made with biodegradable, hypoallergenic, and 100% chemical-free ingredients, and are partnered with Days for Girls to support female empowerment and social justice.

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