Smart Sweets is a Canadian confectionary brand founded in 2015 by Tara Bosch with the mission to provide classic candies made from natural ingredients with no added sugars, sugar alcohols, or artificial sweeteners. Smart Sweets has become increasingly popular and has been featured in major publications such as the BBC, CNBC, Forbes, Business Insider, Entrepreneur, and Inc. The brand has also been recognized for its innovative products, winning awards such as the 2017 Thiel Fellowship, 2018 Whole Foods Market Supplier Rookie of the Year award, and BC Business Entrepreneur of the Year 2019.