Smart Sweets

Smart Sweets is a Canadian confectionary brand founded in 2015 by Tara Bosch with the mission to provide classic candies made from natural ingredients with no added sugars, sugar alcohols, or artificial sweeteners. Smart Sweets has become increasingly popular and has been featured in major publications such as the BBC, CNBC, Forbes, Business Insider, Entrepreneur, and Inc. The brand has also been recognized for its innovative products, winning awards such as the 2017 Thiel Fellowship, 2018 Whole Foods Market Supplier Rookie of the Year award, and BC Business Entrepreneur of the Year 2019.

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CPG
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Smart Sweets

Smart Sweets is a Canadian confectionary brand founded by Tara Bosch in 2015, with the goal of providing classic candies made from natural ingredients with no added sugars, sugar alcohols, or artificial sweeteners. The brand has grown in popularity in recent years and has been featured in the BBC, CNBC, Forbes, Business Insider, Entrepreneur, and Inc. Smart Sweets has also received numerous awards and honors, including a 2017 Thiel Fellowship, a 2018 Whole Foods Market Supplier Rookie of the Year award, and BC Business Entrepreneur of the Year 2019. The brand focuses on providing healthier alternatives to traditional sugary snacks, with an average of 10 g of plant fiber per bag and no added sugars, sugar alcohols, GMOs, or common allergens. Smart Sweets continually adapts their recipes to minimize carbs and improve taste, with the goal of eventually creating a candy that is entirely sugar-free.

Who Shops At Smart Sweets

Smart Sweets is a brand of candy that provides a healthier alternative to traditional candy. It offers familiar shapes and flavors like cola, pink lemonade, peach, and blue raspberry, and is also Kosher, non-GMO, and vegan. Smart Sweets still delivers on the joy of traditional candy without all the sugar and artificial ingredients, making it a great option for anyone who enjoys a sweet snack.

What customers love about Smart Sweets

Here's what shoppers have to say:
  • Smart Sweets provide a healthier alternative to traditional sweets with low sugar content.
  • Many flavors are enjoyable and the texture is generally good.
  • The packaging is attractive and the price is affordable.
  • The Sour Gummies are particularly popular and the Swedish Fish are very addictive.
Cons
  • The flavors and texture of Smart Sweets can be inconsistent and not always satisfying.
  • Some people may experience an odd aftertaste and a sugary coating on their teeth after consuming these sweets.
  • The taste of Smart Sweets may not match up to traditional candy counterparts, which may not be worth the higher price point for some consumers.
  • The texture and flavors of Smart Sweets may not be as enjoyable as the original candy options.

Smart Sweets's Shipping Policy

Smart Sweets offers shipping to Canada and the continental US. Orders typically take 2-3 business days to process, with a 1-5 business day wait time for delivery. Once you’ve placed your order, you should receive a confirmation email with shipping info. There is no additional cost for shipping.For international destinations, customers can purchase Smart Sweets products from the sites Vitasave.ca and Vitacost.com. Shipping costs and wait times vary depending on the destination.

Smart Sweets's Return Policy

Smart Sweets offers refunds on orders that meet certain criteria, such as if it is the customer's first order and they don't enjoy the product, there is a quality issue or problem with the order, or the product was purchased from the official Smart Sweets website. Customers must contact Smart Sweets by email within 7 days of receiving the order for first purchase satisfaction refunds, or 14 days for other quality issues. Customers can also reach out through the Smart Sweets Contact Form on their site, selecting “I have a product issue” from the dropdown menu. The company does not provide refunds for digital products or products purchased from other retailers. It typically takes up to 10 business days for the company to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious consumers

Stereotype

Health-conscious

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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
84
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100
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Smart Sweets on Socials

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