Smilo

Smilo makes taking care of mom and baby easier. From our award-winning pregnancy and nursing pillow to our comfortable baby lounger to our line of bottles, pacifiers, and more​, we have everything you need to make life a little easier.

Category
Baby
64
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

Smilo on Socials

View this profile on Instagram

Smilo (@Smilo) • Instagram photos and videos

Popular Products

About Smilo

Smilo is a baby essentials brand founded by two parents who understand the importance of quality products for every stage of childhood. With a focus on feeding and soothing, Smilo offers a range of expertly crafted products designed to provide simple solutions to complex problems. Each product features a bright, modern aesthetic and is designed to please even the most discerning little palates. Smilo instills confidence in parents at every age and stage, supporting brighter, wider smiles for the whole family.

Who Shops At Smilo

Smilo customers are parents who prioritize high-quality baby essentials for their children. They appreciate the brand's focus on providing simple solutions to complex problems, with a bright and modern aesthetic. Smilo's clientele likely consists of families at every age and stage, seeking support for a more enjoyable parenting experience.

Smilo Pros & Cons according to customers

Pros
  • Smilo brand is loved in many households for their great bottles that are super easy to clean.
  • Compared to other brands, Smilo is a favorite choice for many due to its quality and performance.
  • Smilo bottles have a clear appearance that stays the same even after a month of use.
  • Measurement ticks and numbers on Smilo bottles are easy to read, making them convenient to use.
  • Smilo bottles come in beautiful color options, and the sleeve with the finger loop is a genius feature.
  • These bottles are highly recommended for babies or as gifts.
  • Smilo bottles are nice looking, stay clear, and do not leak.
  • Smilo bottles are available in different colors, and all are loved by parents.
Cons
  • The design of some products could be improved
  • Some customers experienced difficulties with product functionality
  • Quality control issues have been reported by some customers

Smilo's Shipping Policy

Smilo's shipping policy states that standard orders are shipped through FedEx SmartPost, with final delivery made by USPS or FedEx. Customers will receive a tracking number via email within 24 hours of order placement during normal business days. Expedited shipping is available at an additional cost during checkout. Orders over $50 qualify for free standard delivery, while orders less than $50 incur a $5.99 flat rate shipping fee. However, the Pregnancy Pillow and Baby Lounger are not eligible for free shipping, and shipping rates for these items will be calculated at checkout. Shipping to AK and HI is subject to additional rates.

Smilo's Return Policy

Smilo offers a satisfaction guarantee on their soothing and feeding products, allowing customers to return items after using them for 30 days. Used Baby Loungers, used Monarch Nursing Pillows, and used replacement Fabric Covers cannot be returned for hygienic reasons. The Baby Lounger, Monarch Nursing Pillow, and replacement Fabric Covers can be returned for a refund within 14 days of delivery, but used items cannot be returned. Only items in new condition and in their original sealed packaging can be returned. If customers would like Smilo to provide a return label, the cost of the label will be deducted from the refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
85
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
64
/
100
This brand offers products that are on the pricey side.
Target Audience

Quality-conscious parents

Stereotype

Parent

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
85
This is a placeholder
Sustainability Score
50
/
100
This is a placeholder
Quality Score
85
/
100
This is a placeholder
DTCetc Score
64
/
100
This is a placeholder

Brands Like Smilo

Looking for brands similar to Smilo

We've got you covered. Check out this list of similar Baby brands that customers of Smilo love.

Lalo

Lalo is a new way for parents and families to shop, offering a curated assortment of thoughtfully designed and expertly crafted baby and toddler products. By rethinking the way goods are selected, packed, presented, shipped, and received, Lalo provides families with a streamlined experience -- and helps less-than-perfect parents feel more confident.

The Honest Company

The Honest Company was founded by Jessica Alba in 2011 and is headquartered in Los Angeles, California. The company sells over 100 products including diapers, baby and personal care products, home cleaning and wellness products, and body care products. Honest is known for their corporate culture, marketing tactics, and environmental activism.

Colugo

Colugo is a new company for parents who are looking for something different. With every stroller we make we want to become more innovative, more build quality, and focused on keeping the earth healthy. We hope you will bring our strollers with you as your children grow up.

Mockingbird

Mockingbird specializes in stylish, innovative products for babies from birth to age 4. With our Love Your Baby guarantee, we're selling you the best, if you're not satisfied with your purchase, return it anytime for a full refund. Our strollers and accessories are engineered to give parents confidence in their everyday adventures together. Choose the right stroller for your family, and start exploring today!

Nanit

Nanit is a mobile video monitoring app that connects to a smart baby monitor device. Parents can control the nursery temperature, noise and light levels from anywhere. Nanit also sends alerts if your baby stops moving for any amount of time.

Owlet

Owlet is an all-in-one baby monitor that keeps track of your baby's heart rate, oxygen level and sleep. Track your baby without entering the nursery.   You can even talk to your child through the app for a more personal experience.

DockATot

DockATot is a Swedish-designed, award-winning baby products company founded by Lisa Furuland Kotsianis in 2009. Our high-quality products, hand-sewn by expert craftspeople, are designed to provide a soothing and comfortable environment for babies. Our range of docks, nursing pillows, and play tents are free from harmful chemicals and perfect for tummy-time, play, relaxing, and diaper changes.

Dyper Diapers

Dyper is a sustainable direct-to-consumer diaper and brief brand founded in 2014. Our diapers are made with bamboo and viscose fibers, free of chlorine, latex, alcohol, lotions, TBT, and Phthalates, and certified by OEKO TEX. We offer subscription plans, 4-hour emergency delivery, free shipping, and a compostable ReDyer service.

Ergobaby

Ergobaby is an American company founded by Karin Frost in 2002, creating innovative, ergonomic, and comfortable products such as soft-structured carriers, strollers, swaddlers, sleep sacks, and nursing products. With a positive reputation among customers, Ergobaby is available in over 50 countries and 700 retailers around the world, as well as pre-loved carriers for an affordable and sustainable option.

Ferm Living

Ferm Living is a Danish home living brand founded in 2006 by Trine Andersen. It offers sustainably sourced and crafted furniture, décor, and accessories with sleek styles and designs.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.