Smilo

Smilo makes taking care of mom and baby easier. From our award-winning pregnancy and nursing pillow to our comfortable baby lounger to our line of bottles, pacifiers, and more​, we have everything you need to make life a little easier.

Category
Baby
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Smilo

Smilo is a baby essentials brand founded by two parents who understand the importance of quality products for every stage of childhood. With a focus on feeding and soothing, Smilo offers a range of expertly crafted products designed to provide simple solutions to complex problems. Each product features a bright, modern aesthetic and is designed to please even the most discerning little palates. Smilo instills confidence in parents at every age and stage, supporting brighter, wider smiles for the whole family.

Who Shops At Name

Smilo customers are parents who prioritize high-quality baby essentials for their children. They appreciate the brand's focus on providing simple solutions to complex problems, with a bright and modern aesthetic. Smilo's clientele likely consists of families at every age and stage, seeking support for a more enjoyable parenting experience.

What customers love about Smilo

Here's what shoppers have to say:
  • Smilo brand is loved in many households for their great bottles that are super easy to clean.
  • Compared to other brands, Smilo is a favorite choice for many due to its quality and performance.
  • Smilo bottles have a clear appearance that stays the same even after a month of use.
  • Measurement ticks and numbers on Smilo bottles are easy to read, making them convenient to use.
  • Smilo bottles come in beautiful color options, and the sleeve with the finger loop is a genius feature.
  • These bottles are highly recommended for babies or as gifts.
  • Smilo bottles are nice looking, stay clear, and do not leak.
  • Smilo bottles are available in different colors, and all are loved by parents.
Cons
  • The design of some products could be improved
  • Some customers experienced difficulties with product functionality
  • Quality control issues have been reported by some customers

Smilo's Shipping Policy

Smilo's shipping policy states that standard orders are shipped through FedEx SmartPost, with final delivery made by USPS or FedEx. Customers will receive a tracking number via email within 24 hours of order placement during normal business days. Expedited shipping is available at an additional cost during checkout. Orders over $50 qualify for free standard delivery, while orders less than $50 incur a $5.99 flat rate shipping fee. However, the Pregnancy Pillow and Baby Lounger are not eligible for free shipping, and shipping rates for these items will be calculated at checkout. Shipping to AK and HI is subject to additional rates.

Smilo's Return Policy

Smilo offers a satisfaction guarantee on their soothing and feeding products, allowing customers to return items after using them for 30 days. Used Baby Loungers, used Monarch Nursing Pillows, and used replacement Fabric Covers cannot be returned for hygienic reasons. The Baby Lounger, Monarch Nursing Pillow, and replacement Fabric Covers can be returned for a refund within 14 days of delivery, but used items cannot be returned. Only items in new condition and in their original sealed packaging can be returned. If customers would like Smilo to provide a return label, the cost of the label will be deducted from the refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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85
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
64
/
100
This brand offers products that are on the pricey side.
Target Audience

Quality-conscious parents

Stereotype

Parent

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
85
/
100
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DTCetc Score
64
/
100
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Smilo on Socials

View this profile on Instagram

Smilo (@Smilo) • Instagram photos and videos

Brands Like Smilo

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The Honest Company

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4 moms

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Bella + Frank

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Coterie

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DockATot

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Dyper Diapers

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