First Day

First Day is a science-focused wellness brand founded by Yale and Stanford graduates. Their high-quality supplements are made with absorbable ingredients sourced globally to complement daily habits.

Category
Baby
Specialty
Socials
77
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About First Day

First Day is a wellness brand founded by two friends, Alice and Andy, who studied at Yale and Stanford. They started the company to ask important questions about the supplements industry and to provide answers backed by scientific research. First Day's products are designed to complement daily habits and are made with the most absorbable ingredients sourced from around the world. The brand's commitment to using the latest science sets them apart from other wellness brands. Customers can trust that they are getting high-quality supplements that are truly beneficial.

Who Shops At First Day

Customers who prioritize their wellness and are looking for science-backed, high-quality supplements to support their daily habits will be drawn to First Day. These individuals appreciate a brand that focuses on research and the use of absorbable ingredients.

What customers love about First Day

Here's what shoppers have to say:
  • Effective energy and health improvement
  • Well-received chewable gummies
  • Responsive and helpful customer service
  • Vegan-friendly and non-GMO
Cons
  • Concerns about misleading product claims
  • Lack of ingredient transparency
  • Lack of detailed information

First Day's Shipping Policy

First Day is a brand that currently ships to families in the United States and Canada. However, they are looking to expand soon. After placing an order, the brand makes every effort to process the order within 24 hours, but it may take 2-3 business days to process due to the high volume of orders. Once the order is shipped, customers receive a shipping confirmation email with a tracking number. The packages are usually delivered within 3-8 business days, but there may be delays due to unforeseeable circumstances encountered by the delivery service.

First Day's Return Policy

First Day offers a 45-day satisfaction guarantee for their vitamins. If customers are not satisfied with the taste or any other reason, they can contact the company via chat or email within the first 45 days of their purchase. The guarantee covers up to 3 bottles and is valid only for the first purchase of any product. The risk-free money-back guarantee is valid for up to $100 and is available once per customer. Once the returned package is received, refunds will process through the original form of payment within 5-10 business days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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50
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
77
/
100
This brand offers products that are on the pricey side.
Target Audience

Wellness enthusiasts, science-minded, quality-seekers

Stereotype

Health-conscious

Pricing Rating
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$
$
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50
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Sustainability Score
80
/
100
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Quality Score
85
/
100
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DTCetc Score
77
/
100
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First Day on Socials

View this profile on Instagram

First Day (@First Day) • Instagram photos and videos

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