Cure

Cure is a plant-based wellness brand offering functional products designed to support daily health and wellbeing. Their flagship product, the Cure Hydrating Electrolyte Mix, is a scientifically balanced, natural hydrating drink mix that empowers customers to live a healthier life.

Category
Wellness
Socials
70
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Cure

Cure is a plant-based health and wellness brand founded by an individual who struggled with dehydration and the lack of quality electrolyte drinks on the market. The company was created with the belief that natural and effective products should not be a trade-off. Cure offers functional products designed to support daily health and wellbeing based on scientific data and real results that customers can feel. Their flagship product, the Cure Hydrating Electrolyte Mix, is a plant-based hydrating drink mix that contains no added sugar or artificial ingredients and has 4x the electrolytes of leading sports drinks. It is scientifically balanced to combat dehydration caused by everyday activities such as exercise, drinking alcohol, travel, or illness. Cure aims to empower customers to live a healthier life with clean and effective products made from quality ingredients customers can trust.

Who Shops At Name

Cure customers are health-conscious individuals seeking natural and effective hydration solutions for their active lifestyles. They value science-backed products and appreciate the brand's commitment to clean ingredients, wellness, and sustainability.

What customers love about Cure

Here's what shoppers have to say:
  • Customers love the daily hydration and electrolytes provided by Cure without added sugar
  • Many reviewers find the flavors to be delicious and effective for hydration during or after exercise
  • Some customers have favorites, such as grapefruit, watermelon, and lemon, but overall the flavors are enjoyed
  • Children also enjoy the taste of Cure
Cons
  • The flavors are unbalanced and unappetizing.
  • The taste is unpleasant and difficult to stomach.
  • Some reviewers found the taste to be so bad that they could not finish the product.
  • The product may not be worth the cost due to its poor taste and mixing issues.

Cure's Shipping Policy

Cure offers free shipping for all subscription orders within the United States, while one-time orders have a flat fee of $3.99 with free shipping for orders over $45. For orders to Canada, there is a flat fee of $15 with free shipping on orders over $50 USD. All other international orders have a flat fee of $20 with free shipping for orders over $100 USD. The estimated delivery time for most U.S. orders is 4-8 business days, while Canadian and international orders may take 10-14 business days. The brand also offers discounts and promotions throughout the year.

Cure's Return Policy

Cure is a brand that is fully committed to ensuring the satisfaction of its customers. If for any reason a customer is unsatisfied with their order, they can contact Cure directly. However, to maintain the quality and safety of their product, Cure does not accept returns except for one time purchase orders placed through their website containing one Starter Kit, one Variety Pack or one 14-count pouch, within 30 days of the original purchase date. Customers must include specific information when contacting Cure to expedite their request.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious, science-backed, sustainability

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
70
/
100
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DTCetc Score
79
/
100
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Cure on Socials

View this profile on Instagram

Cure (@Cure) • Instagram photos and videos

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