Buoy

Buoy's unsweetened and unflavored drinks are free from inflammation-causing ingredients and come in sustainable packaging. Their Chronic Illness Support Program offers discounts and donations to nonprofits.

Category
CPG
Specialty
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Buoy

Buoy: Clean & Pure mission is to provide clean and healthy hydration options. Buoy offers purposefully unsweetened and unflavored drinks that are free from ingredients linked to inflammation and disease, such as sugar, stevia, dextrose, natural flavors, and artificial dyes and oils. The brand is committed to sustainability and uses 100% post-consumer recycled materials for their bottles, and reduced materials used per serving by up to 125 times that of other hydration products. Buoy also offers a Chronic Illness Support Program, providing a discount to those who need hydration without the sugar, sweeteners, and artificial ingredients to help offset healthcare costs. For every bottle sold, Buoy donates one to a nonprofit supporting chronic illnesses. Buoy's clean and bioavailable ingredients make it a convenient, fast-absorbing form factor for a variety of beverages, including iced coffee, matcha lattes, protein shakes, sparkling tonics, and even alcohol.

Who Shops At Buoy

Buoy customers are individuals who prioritize clean and healthy hydration options and avoid ingredients linked to inflammation and disease, such as sugar, stevia, dextrose, natural flavors, and artificial dyes and oils. They appreciate the brand's sustainability efforts and commitment to using 100% post-consumer recycled materials in their packaging. These customers may also be interested in the Chronic Illness Support Program and the brand's initiative to donate a bottle for every bottle sold to a nonprofit supporting chronic illnesses. They seek convenient, fast-absorbing hydration solutions that can be added to a variety of beverages, including iced coffee, matcha lattes, protein shakes, sparkling tonics, and even alcohol.

What customers love about Buoy

Here's what shoppers have to say:
  • Buoy has helped with combating dryness caused by Sjogrens
  • The customer service is above and beyond
  • Grateful for the chronic illness discount and recyclable packaging
  • Buoy is easy to use and tasteless
  • Buoy can be added to water, coffee, and smoothies
Cons
  • Not recommended for everyone.
  • Some users find it has a taste.
  • May not be liked by all users.
  • Some users don't feel a difference.
  • Other products like energy and hydration bottles may be preferred.
  • Immunity bottle may have a stronger taste that some users may not enjoy.
  • May have an initial bad taste if squeezed too much.
  • May not meet the expectations of some users.

Buoy's Shipping Policy

Buoy offers free USPS Priority Mail shipping on all orders placed on their website within the United States, with no minimum purchase required. However, for international shipping, the brand offers subsidized options to help offset additional fees. Customers can checkout on the website for international orders, or they can email hello@justaddbuoy.com for assistance.

Buoy's Return Policy

Buoy offers a 30-day return policy for all orders. If a customer is not completely satisfied with their purchase, they can request a full refund by emailing hello@justaddbuoy.com or replying to their order confirmation email.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious, eco-friendly, and socially responsible

Stereotype

Health-conscious

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Sustainability Score
90
/
100
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Quality Score
85
/
100
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DTCetc Score
89
/
100
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Buoy on Socials

View this profile on Instagram

Buoy (@Buoy) • Instagram photos and videos

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