The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.
Alpha Industries is an iconic apparel brand founded in 1959 in Knoxville, TN that specializes in creating modernized, contemporary bomber jackets. They offer a variety of stylish jackets, parkas, and shirts for men, women, and children, as well as a deadstock and upcycled category. Alpha Industries has won several awards for their designs and has been critically acclaimed by Hypebeast, Men’s Health, and Insider Magazine.
Alphalete Athletics specializes in creating high-quality fitness apparel for performance and lifestyle. They pay meticulous attention to details, selecting rich colors and comfortable yet stylish cuts. Alphalete Athletics products are tailor-made with the wearer's confidence in mind, undergoing months of design perfection to ensure comfort in every step. The brand is a manifestation of its founder’s commitment to promoting an active lifestyle and fashionable fitness wear.
Astrid Wild: Stylish, functional, and properly fitting outdoor wear for women who love nature. Designed by women, for women. Sustainability and empowerment are at the core of this brand.
August Home is a simple way to turn your home into a smart home. Use the August app to control your August Smart Lock, and unlock your door with your phone, access the live stream from your August Doorbell Camera, and stay in touch with friends and family using two-way voice communication. Turn on lights, run scenes, and make life simple.
Bala is a design led fitness accessories brand, known for making bala bangles, which are sleek wrist and ankle weights designed to help you stay fit and active. Bala fuses fashion with fitness accessories, bringing fresh and chic designs to a traditionally masculine product category. They have a variety of pastel colors and designs to choose from.
FightCamp is home fitness reinvented to deliver unprecedented intensity to your workout. This live interactive boxing class is the first of its kind available on mobile and set to revolutionize how everyone trains, combining fresh design with engaging motion-capture technology.
Flotte, the French brand that makes rainwear chic and eco-friendly. Their range of recycled polyester raincoats and accessories are both functional and stylish, with a unique design that transforms into a bag.
As an innovator of premium yoga mats, yoga props, yoga clothing, and yoga accessories since 1992, Gaiam strives to bring you the tools you need to aid in your overall health and wellness. Designed for comfort and versatility, our selection of eco-friendly indoor/outdoor blankets are perfect to aid in a gentle post-yoga cool down. All of our products are thoroughly tested by both professional and everyday users alike. Gaiam's products will help you discover your inner strength and balance.
Harper Coats offers timeless and sustainable outerwear that is both functional and stylish. Their cruelty-free and machine-washable coats are perfect for eco-conscious shoppers who want reliable and durable outerwear for any occasion.
Italic is a direct-to-consumer retailer offering high-quality apparel, accessories, and homeware made by the same hands that produce collections for top-of-the-line designers, at up to 80% less than competitors. Praised by Bloomberg, The Wall Street Journal, Vogue, and Food & Wine, Italic offers 1000+ products with free shipping over $50 and a 30-day money-back guarantee with free returns.
Kith is a high-end lifestyle brand founded in 2011 by Ronnie Fieg, offering luxurious statement pieces that marry style and functionality. It has locations in cities such as Tokyo and Paris, is featured in GQ and Highsnobiety, and has been worn by celebrities such as Justin Bieber and Bella Hadid. Kith is also committed to sustainable efforts like Project Earth.
KitNipBox is the ultimate monthly subscription service for cat owners who prioritize their pets' well-being. With high-quality toys, all-natural treats, and more, KitNipBox ensures your feline friend stays satisfied, entertained, and healthy.
Liteboxer is an innovative fitness company that provides a high-performance workout from the comfort of home. Our signature indoor trainer simulates the experience of sparring with a partner, offering a full-body workout and helping customers reach their goals. Founded in 2017 by Todd Dagres and Jeff Morin in Boston, Massachusetts.
Lit Method is a Los Angeles-based sporting goods brand founded in 2015 by Justin Norris and Taylor Gainor. They specialize in low-impact training, offering a patent-pending rower, membership plans, virtual classes, and workout accessories. With celebrity endorsements and features in publications like the Los Angeles Times, Byrdie, and PopSugar, Lit Method is a convenient way to stay fit indoors.
Lo and Sons is a family-owned business founded in 2010, specializing in lightweight and spacious travel bags and accessories made from recycled poly and organic canvas. Committed to sustainability and reducing waste, the brand has been featured in multiple publications and offers a wide selection of durable designs.
Norse Projects is a Danish clothing brand founded in 2004, blending streetwear, workwear, and high-end fashion trends to create minimal and stylish apparel for men and women. Its collaborations with sneaker giants such as Vans, Doc Martens, Adidas, and New Balance have been featured in outlets such as Highsnobiety and Proper Magazine.
Peloton is the world's first-ever indoor cycling bike that brings you high-energy group fitness classes, from the convenience of your own home. Peloton's unique design combines high-performance technology with our immersive video content and engaging community to make every workout more fun and effective. And with unlimited live and on-demand streaming, it's a never-ending challenge that lets you push yourself—and change your life.
Pretty Litter is a revolutionary brand founded in 2015 by Daniel Rotman to provide pet owners with an innovative way to detect their cats' illnesses early. Its silica-based litter formula turns a certain color when your cat urinates, and is recommended by veterinarians. Pretty Litter is 80% lighter than traditional litter, has powerful odor-blocking agents, and allows users to scoop less. Plus, it donates part of its profits to organizations that save animals' lives.
P.volve is an all-access digital platform that includes online streaming, mobile applications, fitness class schedule, equipment sales and more. P.volve offers a complete experience for home or commercial fitness use including the best in innovative training equipment, apparel and content to deliver the ultimate training experience.
Protect your home and watch over what matters to you with Ring video doorbells, security cameras, alarm systems, and smart lighting. Create peace of mind knowing what's happening at all times with instant mobile alerts.