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Apparel — Budget-conscious

Italic

Italic is a direct-to-consumer retailer offering high-quality apparel, accessories, and homeware made by the same hands that produce collections for top-of-the-line designers, at up to 80% less than competitors. Praised by Bloomberg, The Wall Street Journal, Vogue, and Food & Wine, Italic offers 1000+ products with free shipping over $50 and a 30-day money-back guarantee with free returns.

Italic
DTCetc Score
74
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Italic is a direct-to-consumer retailer founded in 2018 by Jeremy Cai, offering apparel, accessories, and homeware made by the same hands that produce collections for top-of-the-line designers. They offer quality items at up to 80% less than competitors, and have been praised by publication giants like Bloomberg, The Wall Street Journal, Vogue, and Food & Wine. Customers pay an annual membership fee of $60 for access to 1000+ products for men, women, pets, and homes, with detailed product pages, free shipping over $50, and a 30-day money-back guarantee with free returns.

Who shops at Italic

Italic is a retailer offering brandless collections for men and women, along with products for home and pets, at a fraction of the cost of designer items. It is ideal for adults who want a high-quality wardrobe or home but don't want to spend a lot of money. The items will be labelled as "MADE FOR ITALIC", so those who prefer to flash a brand name may not be satisfied.

Italic
100%
Direct-to-consumer
Apparel
Category
03

The DTCetc bottomline

74
/100
Overall score
Quality90
Sustainability80
Value for money50
Category
Apparel
Style
Budget-conscious
Website
italic.com ↗
04

What customers say

Customers love
  • The candle sampler is luxurious and well-made, with luxe packaging.
  • The quality of Italic products is high and prices are generally lower than similar quality items.
  • Their skin products do not irritate sensitive skin and the exfoliation product is light and nourishing.
  • Membership pays for itself with money back and fast shipping.
  • Quality products at a lower price.
  • Great quality and products, with excellent quality sunglasses at a good value.
  • Pajamas are clean, crisp, and the right fit.
  • Dog bed is plush and great quality, with a removable cushion cover and the option to flip the cushion.
20
Products tracked by our nightly sync
1
Head-to-head face-offs published
05

Popular products

Shop the range ↗

Italic shipping policy

Italic currently only ships domestically within the US, including all 50 states and APO/FPO addresses. Once an order is placed, customers can expect to receive their package within 5-7 business days. Shipping to Alaska, Hawaii, Puerto Rico, and APO/FPO addresses may take longer. Customers can track their packages on the company’s website by entering their order number and email address. There are no shipping prices, shipping costs, or shipping deals for purchases over a certain price.

Italic return policy

30-day return window

Italic offers a 30-day return policy for items that have not been worn, washed, altered, or damaged. To make a return, customers should go to the Return Portal and enter their order number and shipping zip code. They will then be sent a prepaid shipping label to attach to the outside of the return package. Refunds will be issued to the original method or can become store credit. Returns should be processed within a few days of receipt. Items that cannot be returned include those that have been stained, worn, washed, or altered.

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