Ring

Protect your home and watch over what matters to you with Ring video doorbells, security cameras, alarm systems, and smart lighting. Create peace of mind knowing what's happening at all times with instant mobile alerts.

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Socials
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Ring

Ring is a company founded in 2012 by Jamie Siminoff that specializes in creating innovative home security products that help make neighborhoods safer. The Ring Video Doorbell is one of their most popular products, allowing homeowners to answer their door from anywhere and providing an extra layer of security. With Ring, customers can connect with their neighbors and stay informed about any suspicious activity in their community. Ring is committed to creating products that empower individuals to protect what matters most to them and build stronger, safer communities.

Who Shops At Ring

Ring customers are individuals who prioritize home security and connectedness with their communities. They value innovative security products that help protect their homes and neighborhoods. Ring's clientele likely consists of people who want to stay informed about local activities and maintain peace of mind knowing they have an extra layer of security at their fingertips.

Ring Pros & Cons according to customers

Pros
  • The Ring Alarm system is easy to set up and connect to Wi-Fi
  • The app is well-designed and provides helpful instructions and FAQs
  • The system offers a variety of options for customization, including alarm plans and sensor settings
  • The professional monitoring plan is affordable and offers cellular backup
  • The system is aesthetically pleasing and includes a free yard sign for added security
  • The panels have sensors that light up when approached and sensors can be named for easy identification
  • The system is self-managed and can be expanded with additional Ring products
  • The system is affordable and offers savings compared to traditional alarm companies
  • The system provides peace of mind and helps protect against theft
Cons
  • The system has reliability issues that may compromise the safety of the home
  • The professional monitoring station may not provide adequate support in case of technical difficulties
  • The system's performance in protecting the home may be questionable
  • The app's motion detection may not always be accurate
  • The setup process can be difficult and some components require additional installation steps
  • The system's alarm settings may not provide optimal security measures

Ring's Shipping Policy

Ring offers free shipping for orders over $49.00 within the United States. Orders under $48.99 will be charged $3.99 for Standard shipping and $12.00 for Expedited shipping. Replacements may take an additional 24-48 hours processing time. Standard shipping usually takes 3-5 business days while Expedited shipping takes 1-3 days. However, holiday orders may experience delays due to shipping carriers. For Canadian orders, Ring offers free shipping via International Economy which takes 5-7 days. Unfortunately, Ring only ships to select countries including the United States, Canada, Australia, and the United Kingdom. For international shipping and return policies, customers can refer to the specific policies for their country on the Ring website.

Ring's Return Policy

Ring offers a simple return policy for products purchased through their website. For order numbers starting with 001, customers can visit http://returns.narvar.com/ring/returns to begin the return process. For order numbers starting with 004, customers must contact the Customer Support Team at 1-800-656-1918. The return process must be completed within 30 days of purchase, and there is no charge for returns within this time period. Once the product is received, the full amount of the returned device will be refunded to the original payment source within 7 to 10 business days. The return policy is only applicable within the United States, and products purchased through other outlets must be returned using those outlets' return procedures. Restrictions apply to international shipping, and Ring only ships to certain countries.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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85
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
69
/
100
This brand offers products that are on the pricey side.
Target Audience

Security-conscious, community-oriented homeowners

Stereotype

Security-conscious

Pricing Rating
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85
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Sustainability Score
70
/
100
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Quality Score
75
/
100
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DTCetc Score
69
/
100
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Ring on Socials

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Ring (@Ring) • Instagram photos and videos

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Simplisafe

When it comes to home security, SimpliSafe has you covered. Rated the #1 home security system by The Verge and one of the "best home security systems" by Wirecutter, SimpliSafe protects over 3 million Americans day and night. Offering 24/7 professional monitoring with no contracts, SimpliSafe's advanced wireless equipment detects intruders in real-time, and sends help when you need it.

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