Brooklinen

Brooklinen offers high-quality, luxury bed sheets, pillows, comforters, and blankets delivered straight to your door. All our products are made with an indulgent cotton or linen blend that gets better with every wash—and designed to fit on your bed for life. We offer both a White Glove and Do-It-Yourself service in order to support every type of lifestyle.

Socials
75
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Brooklinen

Brooklinen is a home essentials brand founded by Rich and Vicki Fulop in 2014. Based on the belief that quality should never be compromised, Brooklinen offers a curated selection of luxurious and comfortable bedding, bath, and loungewear products that are responsibly manufactured with premium materials. By cutting out the middleman and unnecessary costs, Brooklinen is able to provide customers with exceptional products at accessible prices. With an emphasis on service and a personal touch, Brooklinen strives to meet the unique needs of each customer.

Who Shops At Name

Brooklinen customers are individuals who value quality, comfort, and luxury in their home essentials. They appreciate the brand's commitment to providing responsibly manufactured products made from premium materials, without the inflated costs often associated with high-end home goods. Brooklinen customers enjoy the curated selection of bedding, bath, and loungewear products, and appreciate the exceptional service and personal touch that the company offers. These customers are likely to prioritize the comfort and aesthetics of their living spaces and seek out products that meet their high standards.

What customers love about Brooklinen

Here's what shoppers have to say:
  • Exceptional customer service
  • Their services are dependable and offer high-quality products
  • The quality of the linen duvet cover and pillowcases from Brooklinen is impressive.
  • Brooklinen's firm pillows provide the best sleep. Their classic sheets are also remarkable.
Cons
  • The quality of the products is inconsistent, with some items falling apart quickly and experiencing loose stitching and thinning material.
  • Customer service can be frustrating and slow to respond, especially when dealing with incomplete orders or back-ordered items.
  • Some products may not meet expectations, such as linen sheets that are too thin and transparent or duvet covers that are too big for the bed.
  • Shipping and refund processes can be slow and cumbersome, with long wait times for refunds and back-ordered items not arriving in time for special occasions.

Brooklinen's Shipping Policy

Brooklinen's shipping policy states that their processing time for products is 1-4 business days. Once the order has been processed, customers will receive a shipping confirmation email with tracking information.

Brooklinen's Return Policy

Brooklinen has a customer-friendly return policy. Most of their products can be returned or exchanged within 365 days. If a customer is unhappy with their purchase, the company will find a solution for them. For products purchased prior to April 1, 2023, Brooklinen will cover the cost of return shipping. However, for products purchased on or after April 1, 2023, a return fee of $9.95 will be deducted from the refund amount. Refunds can be issued to the original payment method or as a store credit.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
76
/
100
This brand offers products that are on the pricey side.
Target Audience

Quality, comfort, luxury

Stereotype

Luxury

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
70
/
100
This is a placeholder
Quality Score
75
/
100
This is a placeholder
DTCetc Score
76
/
100
This is a placeholder

Brooklinen on Socials

View this profile on Instagram

Brooklinen (@Brooklinen) • Instagram photos and videos

Brands Like Brooklinen

Looking for brands similar to Brooklinen

We've got you covered. Check out this list of similar Home & Garden brands that customers of Brooklinen love.

Casper

Casper was founded with a bold view on sleep: everyone deserves to have a comfortable night's rest. Their award-winning mattress and sheets have been crafted to give you the best night you've ever had, and their customer service will take care of you, whether it's day or night.

CB2

CB2 is a modern furniture and home decor brand, and is the sister brand of Crate & Barrel. The furniture and home goods brand is known for their fresh, fun, and playful approach to home decor. In addition to furniture for every room in the house, they also carry a selection of unique kitchenware and home decor items, including lighting, art, and accessories. With their signature urban twist, CB2's products are often designed with small spaces and city living in mind, and their prices make it possible to decorate a first apartment with style.

Chili Sleep

Created by sleep experts for the perfect sleep environment, ChiliSleep™ cooling mattress pad and weighted blanket helps you experience a refreshing night of sleep that will leave you feeling well rested every morning. Our products, designed in California, are built to last.

Ettitude

Ettitude is a sustainable bamboo textile company specializing in luxury bedding and bath products. We believe that luxury should be sustainable, seamless to the user, and absolutely fabulous. Organic bamboo fabric has been used in Asia for thousands of years. It is a natural fiber that shares the feel of silk without being as shiny or slick, and gets softer with every wash. All of our products are extremely soft, vegan friendly, and eco friendly. These features, along with our luxurious designs ensure Ettitude's place in the future of home living!

Parachute

Parachute makes it easier to shop for everything you need to feel at home. The collections are carefully curated and combine the finest materials, expert craftsmanship and on-trend design into beautiful furniture, bedding, bath linens, decor and more.

Rove Concepts

Rove Concepts is a furniture and home decor company that was founded in the Pacific Northwest in 2011 with a focus on modern, sophisticated design and quality craftsmanship. They handcraft the majority of their furniture in an artisan workshop and use eco-friendly materials sourced from top regions around the world. Rove Concepts is known for their attention to detail and commitment to sustainability, and they offer high-quality products at affordable prices. In addition to their furniture, they also offer a range of home decor items to add a touch of luxury and style to any space. Their mission is to help people create inspired lifestyles through beautiful, thoughtfully designed products.

Aeyla

Aeyla is a UK-based wellness brand that prioritizes natural solutions for sleep and stress. Their core belief, The Ripple of Good, guides their business as they give back to mental health charity partner, Young Minds, and protect 5 trees in the Amazon rainforest with every purchase. Their award-winning weighted blanket is a highlight of their product range.

Allswell

Allswell offers a selection of hybrid mattresses made up of quality innerspring coils and memory foam to make you feel like you're sleeping on heaven's clouds. Even better, we've found that we can charge less for our mattresses by selling directly online, and are able to use the savings to do more good by donating a mattress for every one purchased.

Aneski

Indulge in the ultimate cotton experience with Aneski. Their premium extra-long-staple cotton is used to create luxurious bedding sets and comfortable loungewear, all crafted with a commitment to quality and attention to detail.

Baloo

Baloo's luxury weighted blanket is a must-have for those seeking natural stress relief. Made with non-toxic materials and eco-friendly packaging, it soothes the nervous system and promotes better sleep.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.

DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials

A Youtube icon
Instagram icon