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Ettitude
Ettitude is a sustainable bamboo textile company specializing in luxury bedding and bath products. We believe that luxury should be sustainable, seamless to the user, and absolutely fabulous. Organic bamboo fabric has been used in Asia for thousands of years. It is a natural fiber that shares the feel of silk without being as shiny or slick, and gets softer with every wash. All of our products are extremely soft, vegan friendly, and eco friendly. These features, along with our luxurious designs ensure Ettitude's place in the future of home living!
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Ettitude is a Los Angeles-based company founded in 2014 by CEO Phoebe Yu. Their mission is to provide sustainable and organic bed and bath products made from 100% organic cotton and their signature CleanBamboo blend. The company has been featured in a number of prestigious publications and has gained an impressive following of 117K on Instagram. Their products have been certified by the Forest Stewardship Council, EcoCert, Global Recycled Standard, and PETA. Ettitude offers a wide range of hypoallergenic bedding, sleepwear, bath products, and more. They also provide baby items such as crib sheets, protectors, and towels. Plus, customers can take advantage of their 30-Night Sleep Trial and Afterpay payment option.
Eco-conscious customers who prioritize sustainability and organic materials in their purchases would find Ettitude useful. These customers are likely looking for products that are environmentally friendly and made from natural materials. Ettitude aligns with these values by offering products made from 100% organic cotton and their signature CleanBamboo blend, which is a sustainable alternative to traditional bamboo. Additionally, Ettitude's certifications from the Forest Stewardship Council, EcoCert, Global Recycled Standard, and PETA further demonstrate their commitment to sustainability and ethical practices.
Customers who prioritize hypoallergenic and chemical-free products would also find Ettitude useful. These customers may have allergies or sensitivities to certain materials or chemicals commonly found in bedding and bath products. Ettitude's products are hypoallergenic and free from harmful chemicals, making them a safe and healthy choice for these customers.
Parents and caregivers who prioritize organic and safe materials for their babies would also find Ettitude useful. Ettitude offers a range of baby items such as crib sheets, protectors, and towels made from organic materials, ensuring that their baby's sensitive skin is not exposed to harmful chemicals.
Overall, customers who prioritize sustainability, organic materials, hypoallergenic products, and safe materials for their babies would find Ettitude useful. Ettitude's commitment to these values and their certifications from reputable organizations make them a trustworthy choice for customers looking for eco-conscious and safe products.
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Here's what shoppers have to say:
- High quality materials used in the sheet set, duvet and toddler's crib sheet.
- Worthwhile investment due to the amount of time spent sleeping.
- Reasonable price for the quality of the product.
Cons
- The brand's pricing may not be affordable for all customers.
For domestic orders, Ettitude offers free shipping on orders over $50, with standard shipping being $8 and expedited shipping being $15. Standard shipping typically takes 1-2 business days, while expedited shipping is dispatched next-day (excluding weekends and public holidays). For US metro areas, standard shipping takes 4-10 business days, while standard shipping to Alaska and Hawaii takes 2-4 weeks.For international orders, Ettitude ships to 22 countries and customers must checkout through ettitude.com.au to see accurate delivery charges and times. Delivery times are around 3-5 weeks, and customers should allow extra time for any transportation disruptions.
Ettitude offers a 30-Night Sleep Trial for returns, allowing customers to send back bedding items as long as it is their first purchase. To return an item, customers must go to the company's returns portal and enter their order number and billing zip code. Ettitude also offers store credit for any unused, unwashed products within 30 days of delivery, excluding sale items. It typically takes the company up to 10 business days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
84
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This brand offers products that are on the pricey side.
Target Audience
Sustainable shoppers
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
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Quality Score
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DTCetc Score
84
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