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Parachute
Parachute makes it easier to shop for everything you need to feel at home. The collections are carefully curated and combine the finest materials, expert craftsmanship and on-trend design into beautiful furniture, bedding, bath linens, decor and more.
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DTCetc’s Take
Popular Products
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Parachute was founded in 2014 by Ariel Kaye. The company specializes in creating premium quality home essentials such as sheets, towels, robes, rugs, and more. Parachute is known for its thoughtful design approach, with a focus on clean, modern aesthetics and versatility. The brand is committed to using only the finest materials in its products, from expert Portuguese craftspeople to a fourth-generation American mattress maker. Parachute also places a strong emphasis on social responsibility, offering GOTS-certified, Oeko-TexⓇ-certified, and durable essentials, while taking steps to address the climate crisis by becoming Climate Neutral Certified and introducing circular programs. Whether you're looking to transform your bedroom or elevate your bathroom experience, Parachute has everything you need to create a comfortable and stylish home.
Parachute customers are those who appreciate premium quality home essentials with clean, modern aesthetics and versatility. They value the brand's commitment to using the finest materials, social responsibility, and eco-friendly certifications.
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Here's what shoppers have to say:
- The cotton sheets and linen duvet are warm and cozy.
- The organic cotton cloud quilt is soft and warm.
- The Parachute towels are luxurious and beautiful.
- The Parachute Duvet Insert Light Down is both cozy and light.
- The robes are soft, comfy, and high-quality.
- The pillows are loved by customers.
- The products are of high quality and the material is excellent.
- The duvet cover is beautiful and crisp.
- The bathrobe is a good quality robe and fits just right.
- The blankets and quilts are the best bedding customers have ever purchased.
- Excellent customer service.
- Great shopping experience.
Cons
- Parachute's customer service and product quality have been disappointing.
- Some customers have reported issues with Parachute products, including shedding and incorrect measurements.
- Parachute's warranty policy may not be as accommodating as some customers would like.
- Overall, Parachute products may not be worth the high price tag for some customers.
Parachute offers several shipping methods to customers within the U.S.A., including Alaska and Hawaii. Standard shipping is available for all products and is shipped via UPS Ground, while USPS is used for PO Box addresses. Faster shipping is also available for a fee of $20 or 15% of the order total, with a 3-4 day shipping window. Oversized ground shipping is offered for items such as nightstands, benches, floor lamps, select side tables, and 8x10 and larger rugs, with a flat rate of $99 per item. White glove delivery is available for mattresses, bed frames, sofas, chairs, coffee tables, and select side tables, with a flat rate of $199 per item. Parachute does not support shipping to APO/DPO/FPO addresses. Customers can track their shipments using their order number and email. Parachute is committed to sustainability and offers information on how to recycle their packaging materials.
Parachute offers a 60-day return policy for most items, except for mattresses, furniture, last chance items, and final sale items. Returns can be made by mail, in-store, or at a Happy Returns Bar. However, due to size restrictions, some items cannot be returned at Happy Returns Bars, such as duvet inserts, pillows, mattress pads, mattress toppers, rugs, or oversized quilts. The company offers a free 100-night trial for mattresses and accepts returns of oversized items subject to a restocking fee of 15% of item total. Final sale products cannot be returned outside of the 24-hour order cancellation window. Refunds will be issued to the original method of payment, and shipping and handling fees are non-refundable. Customers can expect a 10 to 14 business day processing time for returns by mail. If a customer needs to exchange an item, limited exchanges are available at Happy Returns Bars and by mail, but only for the same product in a different color.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
70
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100
This brand offers products that are on the pricey side.
DTCetc Score
75
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100
This brand offers products that are on the pricey side.
Target Audience
Quality-conscious, eco-friendly, modern
Stereotype
Upscale
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
70
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100
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DTCetc Score
75
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100
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Brooklinen
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Rove Concepts
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Aeyla
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Allswell
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Speciality
Aneski
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Baloo
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