Parachute

Parachute makes it easier to shop for everything you need to feel at home. The collections are carefully curated and combine the finest materials, expert craftsmanship and on-trend design into beautiful furniture, bedding, bath linens, decor and more.

Socials
70
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Parachute

Parachute was founded in 2014 by Ariel Kaye. The company specializes in creating premium quality home essentials such as sheets, towels, robes, rugs, and more. Parachute is known for its thoughtful design approach, with a focus on clean, modern aesthetics and versatility. The brand is committed to using only the finest materials in its products, from expert Portuguese craftspeople to a fourth-generation American mattress maker. Parachute also places a strong emphasis on social responsibility, offering GOTS-certified, Oeko-TexⓇ-certified, and durable essentials, while taking steps to address the climate crisis by becoming Climate Neutral Certified and introducing circular programs. Whether you're looking to transform your bedroom or elevate your bathroom experience, Parachute has everything you need to create a comfortable and stylish home.

Who Shops At Parachute

Parachute customers are those who appreciate premium quality home essentials with clean, modern aesthetics and versatility. They value the brand's commitment to using the finest materials, social responsibility, and eco-friendly certifications.

What customers love about Parachute

Here's what shoppers have to say:
  • The cotton sheets and linen duvet are warm and cozy.
  • The organic cotton cloud quilt is soft and warm.
  • The Parachute towels are luxurious and beautiful.
  • The Parachute Duvet Insert Light Down is both cozy and light.
  • The robes are soft, comfy, and high-quality.
  • The pillows are loved by customers.
  • The products are of high quality and the material is excellent.
  • The duvet cover is beautiful and crisp.
  • The bathrobe is a good quality robe and fits just right.
  • The blankets and quilts are the best bedding customers have ever purchased.
  • Excellent customer service.
  • Great shopping experience.
Cons
  • Parachute's customer service and product quality have been disappointing.
  • Some customers have reported issues with Parachute products, including shedding and incorrect measurements.
  • Parachute's warranty policy may not be as accommodating as some customers would like.
  • Overall, Parachute products may not be worth the high price tag for some customers.

Parachute's Shipping Policy

Parachute offers several shipping methods to customers within the U.S.A., including Alaska and Hawaii. Standard shipping is available for all products and is shipped via UPS Ground, while USPS is used for PO Box addresses. Faster shipping is also available for a fee of $20 or 15% of the order total, with a 3-4 day shipping window. Oversized ground shipping is offered for items such as nightstands, benches, floor lamps, select side tables, and 8x10 and larger rugs, with a flat rate of $99 per item. White glove delivery is available for mattresses, bed frames, sofas, chairs, coffee tables, and select side tables, with a flat rate of $199 per item. Parachute does not support shipping to APO/DPO/FPO addresses. Customers can track their shipments using their order number and email. Parachute is committed to sustainability and offers information on how to recycle their packaging materials.

Parachute's Return Policy

Parachute offers a 60-day return policy for most items, except for mattresses, furniture, last chance items, and final sale items. Returns can be made by mail, in-store, or at a Happy Returns Bar. However, due to size restrictions, some items cannot be returned at Happy Returns Bars, such as duvet inserts, pillows, mattress pads, mattress toppers, rugs, or oversized quilts. The company offers a free 100-night trial for mattresses and accepts returns of oversized items subject to a restocking fee of 15% of item total. Final sale products cannot be returned outside of the 24-hour order cancellation window. Refunds will be issued to the original method of payment, and shipping and handling fees are non-refundable. Customers can expect a 10 to 14 business day processing time for returns by mail. If a customer needs to exchange an item, limited exchanges are available at Happy Returns Bars and by mail, but only for the same product in a different color.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
75
/
100
This brand offers products that are on the pricey side.
Target Audience

Quality-conscious, eco-friendly, modern

Stereotype

Upscale

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Sustainability Score
90
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100
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Quality Score
70
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100
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DTCetc Score
75
/
100
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Parachute on Socials

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Parachute (@Parachute) • Instagram photos and videos

Brands Like Parachute

Looking for brands similar to Parachute

We've got you covered. Check out this list of similar Home & Garden brands that customers of Parachute love.

Brooklinen

Brooklinen offers high-quality, luxury bed sheets, pillows, comforters, and blankets delivered straight to your door. All our products are made with an indulgent cotton or linen blend that gets better with every wash—and designed to fit on your bed for life. We offer both a White Glove and Do-It-Yourself service in order to support every type of lifestyle.

Casper

Casper was founded with a bold view on sleep: everyone deserves to have a comfortable night's rest. Their award-winning mattress and sheets have been crafted to give you the best night you've ever had, and their customer service will take care of you, whether it's day or night.

CB2

CB2 is a modern furniture and home decor brand, and is the sister brand of Crate & Barrel. The furniture and home goods brand is known for their fresh, fun, and playful approach to home decor. In addition to furniture for every room in the house, they also carry a selection of unique kitchenware and home decor items, including lighting, art, and accessories. With their signature urban twist, CB2's products are often designed with small spaces and city living in mind, and their prices make it possible to decorate a first apartment with style.

Chili Sleep

Created by sleep experts for the perfect sleep environment, ChiliSleep™ cooling mattress pad and weighted blanket helps you experience a refreshing night of sleep that will leave you feeling well rested every morning. Our products, designed in California, are built to last.

Ettitude

Ettitude is a sustainable bamboo textile company specializing in luxury bedding and bath products. We believe that luxury should be sustainable, seamless to the user, and absolutely fabulous. Organic bamboo fabric has been used in Asia for thousands of years. It is a natural fiber that shares the feel of silk without being as shiny or slick, and gets softer with every wash. All of our products are extremely soft, vegan friendly, and eco friendly. These features, along with our luxurious designs ensure Ettitude's place in the future of home living!

Rove Concepts

Rove Concepts is a furniture and home decor company that was founded in the Pacific Northwest in 2011 with a focus on modern, sophisticated design and quality craftsmanship. They handcraft the majority of their furniture in an artisan workshop and use eco-friendly materials sourced from top regions around the world. Rove Concepts is known for their attention to detail and commitment to sustainability, and they offer high-quality products at affordable prices. In addition to their furniture, they also offer a range of home decor items to add a touch of luxury and style to any space. Their mission is to help people create inspired lifestyles through beautiful, thoughtfully designed products.

Aeyla

Aeyla is a UK-based wellness brand that prioritizes natural solutions for sleep and stress. Their core belief, The Ripple of Good, guides their business as they give back to mental health charity partner, Young Minds, and protect 5 trees in the Amazon rainforest with every purchase. Their award-winning weighted blanket is a highlight of their product range.

Allswell

Allswell offers a selection of hybrid mattresses made up of quality innerspring coils and memory foam to make you feel like you're sleeping on heaven's clouds. Even better, we've found that we can charge less for our mattresses by selling directly online, and are able to use the savings to do more good by donating a mattress for every one purchased.

Aneski

Indulge in the ultimate cotton experience with Aneski. Their premium extra-long-staple cotton is used to create luxurious bedding sets and comfortable loungewear, all crafted with a commitment to quality and attention to detail.

Baloo

Baloo's luxury weighted blanket is a must-have for those seeking natural stress relief. Made with non-toxic materials and eco-friendly packaging, it soothes the nervous system and promotes better sleep.

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