Bad Birdie

Bad Birdie is a contemporary golf apparel brand dedicated to the new generation of players who value both performance and enjoyment. Known for introducing bold print polos that disrupted traditional golf attire, Bad Birdie aims to foster an inclusive community within the sport. Proud of their impact, they strive to maintain the pioneering spirit of their early days by continuously developing innovative and disruptive apparel. Bad Birdie seeks to redefine what golf can be while staying true to its bold roots.

Category
Apparel
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Bad Birdie

Bad Birdie, founded in 2017 by Jason Richardson, offers innovative golf apparel for both men and women. Their product range includes tops such as polos, quarterzips, and sweatshirts; bottoms like pants, sweatpants, skorts, and shorts; as well as dresses. They also offer accessories including hats, socks, headcovers, and gloves. Bad Birdie initially disrupted the traditional golf scene with bold print polos designed to invite a new community of players into the sport. Proud of their impact on modernizing golf culture, Bad Birdie aims to maintain the energy from its early days while continuing to innovate and make the sport more inclusive. Staying true to their bold beginnings, they remain committed to showing golfers what the game can evolve into through disruptive and forward-thinking apparel.

Who Shops At Bad Birdie

Customers who are looking for trendy and fashionable golf apparel would find Bad Birdie useful. These customers are likely looking for clothing that reflects their personal style and values, and they want to stand out on the golf course. Bad Birdie aligns with these customers' values because the brand is all about inclusivity, recreation, and self-expression. The brand encourages people to enjoy the game of golf and to express themselves through their clothing choices. Customers who value community and self-expression will appreciate the message behind Bad Birdie's products and will be drawn to the brand's unique style. Overall, Bad Birdie is a great choice for customers who want to make a statement on the golf course and who value inclusivity and self-expression.

What customers love about Bad Birdie

Here's what shoppers have to say:
  • A wide variety of designs are available at Bad Birdie
  • Bad Birdie’s shirt has an excellent structure
  • Bad Birdie uses lightweight materials as well as antiperspirant and anti-microbial fabric
Cons
  • The designs may not appeal to all customers looking for a more understated look
  • Some golfers may not find the designs to their liking
  • The clothing is more tailored to those with a slim body type

Bad Birdie's Shipping Policy

Bad Birdie aims to ensure swift delivery of orders, with their fulfillment team dispatching packages within 24-48 hours, excluding weekends and holidays. Delivery times depend on the selected shipping method: Ground Shipping takes 8-10 business days, Priority Shipping 2-3 business days, Express Shipping 1-2 business days, and International Shipping 5-10 business days. Customers receive tracking information via email after the fulfillment period. Bad Birdie is not responsible for shipping delays once the carrier has the shipment. If a package is returned due to an incorrect address, a $10 Return To Sender Fee applies, covering reshipment costs. Customer support will notify the customer, reconfirm the address, and invoice the fee, payable through the original payment method.

Bad Birdie's Return Policy

Bad Birdie permits returns/exchanges within 45 days of purchase for unwashed, unworn items with original tags intact. To initiate returns, customers must use the returns portal for a return merchandise authorization (RMA) number. Free return labels are provided through ReDo, contingent on opting into the free returns plan. Returns for items purchased outside Bad Birdie's online store must be handled through the original seller. Items bought before a sale are ineligible for price difference refunds, and sale items are non-returnable. Returns/exchanges for online purchases must be processed within the 45-day period through the online portal; those from retail locations or other sellers must be returned to the original merchant. Bad Birdie processes returns within 24-48 hours of package delivery confirmation, excluding weekends and holidays. International returns are accepted but require customers to cover associated fees. Only returns processed through their portal are accepted.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
69
/
100
This brand offers products that are on the pricey side.
Target Audience

Fashionable golfers

Stereotype

Trendy

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Sustainability Score
50
/
100
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Quality Score
85
/
100
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DTCetc Score
69
/
100
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Bad Birdie on Socials

View this profile on Instagram

Bad Birdie (@Bad Birdie) • Instagram photos and videos

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