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ASRV
ASRV is a United States-based athletic apparel retailer that sells men's Activewear. ASRV designs apparel that acts like equipment, working in concordance with the end user. ASRV wants its apparel to help costumers to achieve their goals, not just in sports- but in everything they do.
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ASRV, which stands for "All Season Recreation Versatility", is a brand that focuses on creating stylish, comfortable, and functional apparel for the modern athlete. They specialize in providing sportswear that not only looks good but also performs well, using innovative fabrics and designs. Founded in 2014, ASRV has quickly gained a following among fitness enthusiasts and fashion-forward individuals. Their product range includes a variety of athletic wear, including shorts, tops, and accessories such as hats and bags. The brand is committed to providing high-quality, durable clothing that can keep up with an active lifestyle, all while maintaining affordability. With its focus on fashion and functionality, ASRV has become a go-to brand for those seeking to stay active in style.
The type of shopper that shops at ASRV seems to be someone who values both style and comfort in their clothing choices. They likely prioritize clothing that is both trendy and functional, making ASRV a perfect fit for their needs. This consumer is also likely price-conscious, as the brand offers affordable options without compromising on quality. They are likely to be active individuals, looking for clothing that can keep up with their active lifestyle, whether it be for sports or casual wear. Overall, the ASRV consumer can be described as fashion-conscious, practical, and value-driven.
Here's what shoppers have to say:
- Cult following on social media
- 45% sales increase
- High-tech apparel and pro athletes
- High-quality materials and designs
- Known for sustainable practices
Cons
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DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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This brand offers products that are on the pricey side.
Quality Score
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience
Fashionable athletes
Stereotype
Athlete
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DTCetc Score
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Vuori
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Speciality
PANGAIA
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Speciality
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Speciality
GymShark
Gymshark is a global fitness brand founded in 2012 by Ben Francis and his high school friends. It has grown to become a cult favorite, with 5.9M followers on Instagram and endorsements from influencers. Gymshark offers a range of workout wear, including leggings, shorts, joggers, and tops, as well as collections and accessories.
Speciality
Alphalete Athletics
Alphalete Athletics specializes in creating high-quality fitness apparel for performance and lifestyle. They pay meticulous attention to details, selecting rich colors and comfortable yet stylish cuts. Alphalete Athletics products are tailor-made with the wearer's confidence in mind, undergoing months of design perfection to ensure comfort in every step. The brand is a manifestation of its founder’s commitment to promoting an active lifestyle and fashionable fitness wear.
Speciality
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Speciality
Fabletics
Fabletics: The fashion-forward, high-performance activewear brand that believes movement should be fun and accessible for all. Elevate your game with their stylish and inclusive range of activewear.
Speciality
Aerie
Aerie, founded by [Founders' Names], offers a wide range of women's clothing, from high-waisted leggings to trendy bra tops. With a focus on comfort and inclusivity, Aerie has something for everyone.
Speciality
Drop of Mindfulness
Drop of Mindfulness, founded by Princess Sofia and Carolina Pihl, offers training clothes designed for life. Prioritizing self-care, they inspire customers to find their own power and energy.
Speciality
Essence Yogi
Essence Yogi, a sustainable and eco-friendly fashion brand, offers stylish clothing and accessories that prioritize ethical production and reducing the industry's impact on the planet. With fabrics and materials sourced from environmentally responsible factories, Essence Yogi is committed to changing the way clothes are produced. Their "Donate your old Essence Yogi" project promotes recycling and supports underserved communities, while their use of reusable fabric bags eliminates single-use plastic waste. Customers who prioritize sustainability and ethical fashion choices will find Essence Yogi a perfect fit.
Speciality
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