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Every brand,
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The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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11 Honore

11 Honore is an inclusive e-commerce brand founded in 2017 by Patrick Herning and Kathryn Retzer, offering designer basics, formal wear, and workwear for plus-sized women in sizes 12-24. Featured in The New York Times, Forbes, and at New York Fashion Week, 11 Honore celebrates the beauty of all body types, empowering plus-sized women to feel seen and represented in elegant designer fashion.

1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

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Aavrani

Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.

Amass

Amass is a modern-day botanics brand that offers clean botanics for social and self-care rituals. From botanical spirits to personal care products, Amass uses natural, non-GMO botanical ingredients that are carefully selected for a cleaner cocktail or sensory ritual.

Añuli

Discover Añuli, the pioneering African beauty brand that combines clinical expertise with the power of African botanicals. With a minimalist approach to skincare, Añuli empowers you to find the best solutions for your complexion while showcasing Africa's opulence and biodiversity.

Armra

Armra is a health and wellness brand that uses Cold-Chain BioPotent™ Pasteurization Technology and immune intelligence to protect, restore, and enhance complete immune health and cellular performance. Their clean, safe colostrum products — Immune Revival and Performance Revival — are backed by extensive research and manufactured under rigorous testing and quality standards, making them perfect for those who prioritize their health and are concerned about the detrimental effects of modern environmental factors on their immune system and overall well-being.

Athena Club

Athena Club is a sustainable self-care brand founded in 2017 by Allie Griswold, Maria Markina, and Charles Desmarais. We offer all-natural, clean, and sustainable products such as razors, tampons, body lotions, and supplements that are free of synthetics, additives, and harsh substances. We are committed to sustainability and ethical sourcing and have donated over 1 million period products to those in need.

AURA Hair Care

AURA Hair Care is a vegan, cruelty-free and customized hair care brand founded in 2021 by eSalon. Their products are formulated with natural ingredients and free from paraben, SLS and SLES, and offer unlimited formula combinations and six scents. With personalized quiz and packaging made with recycled materials, AURA Hair Care offers a money-back guarantee or free reformulation for the perfect product for your hair type.

Autobrush

Autobrush is the revolutionary oral care brand that uses up to 58,000 tapered nylon bristles to hit every surface area of your teeth, every time. Their product line includes 2-in-1 cleaning and whitening toothpaste, gentle bristles for sensitive gums, and soothing LED red light therapy.

Axel Glade Ear Cleaner

Axel Glade is a revolutionary brand founded by Mehul Patel in 2020 that offers an at-home ear cleaning device and accessories designed to be pain-free and remove unwanted wax, dirt, and bacteria. Featured on Fox News, NBC, ABC News, and more, Axel Glade is suitable for all ages and comes with complimentary EarPicks, free shipping, returns, and exchanges, and a 60 day money back guarantee.

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