Frankies Bikinis

Frankies Bikinis is a luxury swimwear brand that offers a range of stylish and flattering bikinis for women of all shapes and sizes. The brand was founded in 2010 by Australian-born designer, Francesca Aiello, who has been inspired by her own love of beachwear and the Australian bikini culture. Frankies Bikinis’ philosophy is all about celebrating individuality and empowering women to feel confident and beautiful in their own skin. The brand offers a range of different styles to suit every body type, and each piece is designed with the utmost attention to detail and quality.

Category
Apparel
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Celebrity Endorsed
Female Founder
Influencer Approved

DTCetc’s Take

About Frankies Bikinis

Frankies Bikinis is a high-end swimwear brand founded by Francesca Aiello in 2012. The company is based in Los Angeles, California and is known for its trendy and unique swimwear designs that have been worn by celebrities like Jennifer Lopez and Bella Hadid. Frankies Bikinis offers a wide range of swimwear styles including bikinis, one-piece suits, solo tops, and bottoms, as well as clothing items such as loungewear, tops, dresses, and rompers. The brand provides sustainable and eco-friendly options and offers Afterpay as an alternative payment option. With a focus on high-end fabrics, fashion-forward shapes, and cheeky bottoms that flatter everyone, Frankies Bikinis is the perfect destination for those looking for stylish and flattering swimwear options.

Who Shops At Name

Customers who are looking for high-fashion swimwear with unique and flattering designs love Frankies. These customers are likely to be interested in trendy and eco-friendly clothing items, and are willing to pay a higher price for high-quality fabrics and fashion-forward shapes. They may also be interested in Afterpay as an alternative payment option. When making a purchase, these customers look for swimwear that is stylish, flattering, and evokes a sense of beachy nostalgia. They are interested in bikinis, one-piece suits, solo tops, and bottoms with interesting cut-outs, patterns, and silhouettes. They may also be interested in clothing and beauty products from the brand. Overall, Frankies Bikinis caters to customers who are fashion-conscious and willing to invest in high-quality swimwear with unique designs.

What customers love about Frankies Bikinis

Here's what shoppers have to say:
  • Wide range of styles
  • Sustainable and eco-friendly practices
  • Alternative payment option
  • Wide range of sizes
  • Quality fabric used
Cons
  • Lack of customer reviews
  • Sizing runs small
  • Accuracy of biodegradability claims

Frankies Bikinis's Shipping Policy

Frankies Bikinis offers free shipping and returns on all orders, with no minimum purchase required. They also offer Afterpay as an alternative payment option. While the brand does not specify any shipping costs or deals for purchases over a certain price, select items can be found on sale for up to 70% off. It is unclear if there are any differences between domestic and international shipping, as the brand does not provide this information.

Frankies Bikinis's Return Policy

Frankies Bikinis offers free shipping and free 30-day returns on all orders. Customers can return their purchased items within 30 days of delivery, provided that the items are in their original condition with all tags and hygiene stickers attached. To initiate a return, customers must fill out the return form on the Frankies Bikinis website and follow the instructions provided. It is important to note that final sale items cannot be returned or exchanged. There is no information available on how long it takes for the company to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Young women

Stereotype

Fashionista

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
80
/
100
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Frankies Bikinis on Socials

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