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Apparel — Fashionista

Frankies Bikinis

Frankies Bikinis is a luxury swimwear brand that offers a range of stylish and flattering bikinis for women of all shapes and sizes. The brand was founded in 2010 by Australian-born designer, Francesca Aiello, who has been inspired by her own love of beachwear and the Australian bikini culture. Frankies Bikinis’ philosophy is all about celebrating individuality and empowering women to feel confident and beautiful in their own skin. The brand offers a range of different styles to suit every body type, and each piece is designed with the utmost attention to detail and quality.

frankiesbikinis.com ↗ ★★★★★ 4.9 via Okendo
Frankies Bikinis
DTCetc Score
80
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Frankies Bikinis is a female-led lifestyle brand founded by mother-daughter duo Mimi and Francesca Aiello in their Malibu home in 2012. The brand offers swimwear, ready-to-wear clothing, knits, and activewear designed with on-trend styles and innovative fabrics. The company has collaborated with notable figures including Bella Hadid, Pamela Anderson, Sydney Sweeney, Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie.

Who shops at Frankies Bikinis

The brand is designed for women seeking on-trend, feminine swimwear and lifestyle clothing.

Frankies Bikinis
100%
Direct-to-consumer
Apparel
Category
03

The DTCetc bottomline

80
/100
Overall score
Quality90
Sustainability80
Value for money70
Category
Apparel
Style
Fashionista
04

What customers say

4.9 Summarized from verified reviews via Okendo

"The material is smooth and has an excellent fit! It's so cute with low rise!"

Frankies Bikinis receives overwhelming praise for cute designs, soft materials, and flattering fits, though sizing inconsistency is a recurring concern.

Customers love
Soft, high-quality materials and pleasant textures
Cute, flattering designs that get compliments
Generally true to size with good fit
Things to consider
Runs small — many customers recommend sizing up
Some styles run long or have unflattering cuts on certain body types
Higher price point
05

Popular products

Shop the range ↗

Frankies Bikinis shipping policy

Free shipping

Free standard shipping takes 2-9 business days via FedEx. Expedited options include FedEx 2 Day Shipping for $14 or FedEx Overnight Shipping for $28, both shipping next business day.

Frankies Bikinis return policy

30-day return window

Items purchased from frankiesbikinis.com can be refunded within 30 days of purchase if returned unworn, unwashed, undamaged, unused, and with original tags attached. Sale items discounted more than 30% or marked final sale are not eligible for refund, exchange, or store credit.

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