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Cover Story
Cover Story offers a unique approach to interior design with a carefully curated color chart and innovative samples. Their commitment to reducing plastic waste makes it easy to decorate your home while making a positive impact on the environment.
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DTCetc’s Take
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Cover Story was founded by a team of interior design enthusiasts who were dissatisfied with the traditional paint industry that offers an alternative to those who see painting as a form of interior design. They believe that the shade of the walls is the most important element of the interior and offer a carefully curated color chart to ensure that each shade is just right. Their innovative color samples, paints, and painting supplies are delivered to your doorstep with just a few clicks. Cover Story is also committed to reducing the world's plastic burden by offering plastic-free paints and packaging. With Cover Story, customers can decorate their homes with ease while making a positive impact on the environment.
Cover Story's clientele consists of interior design enthusiasts who view painting as an essential element of their home's aesthetic. They appreciate the brand's carefully curated color chart, innovative samples, paints, and painting supplies, and their commitment to reducing the world's plastic burden through plastic-free paints and packaging.
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Here's what shoppers have to say:
- Cover Story's curated color chart is perfect for ensuring a perfectly designed home.
- The brand is environmentally conscious with completely plastic-free paints and packaging.
- Cover Story makes decorating easy and stress-free with innovative color samples and paints.
- The quality of Cover Story's paints is unbeatable with a smooth and durable finish.
- They focus on ethical manufacturing, ensuring fair treatment of workers.
Cons
- The product selection could benefit from more variety.
- The pricing is higher compared to other options available.
- The online ordering process could be improved for a better user experience.
- The packaging could be lighter and easier to handle.
- The shipping time may take longer than anticipated.
Cover Story offers shipping within continental EU through GLS. The brand provides free shipping for samples and paints, delivering everything right to your home door. Shipping times vary between locations and are estimated at 2-4 business days. Currently, Cover Story ships paint to a variety of countries, including Austria, France, Germany, Italy, and Spain. Within Finland, the brand ships from www.coverstorypaint.fi, and within the Netherlands, it ships from www.coverstorypaint.nl.
Cover Story offers a 14-day return policy for their products. The returned product must be unused, in a condition fit for sale, and in its original packaging, with the paint can unopened. Customers are responsible for paying the return postage. If the return is accepted, the purchase price of the product will be refunded using the original payment method. However, if customers do not contact the brand within 14 days of receiving their order, returns may not be accepted.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
78
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100
This brand offers products that are on the pricey side.
DTCetc Score
83
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100
This brand offers products that are on the pricey side.
Target Audience
Interior design enthusiasts
Stereotype
Chic
Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
78
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100
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DTCetc Score
83
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100
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